From Content Creator to Brand Builder: Susan Yara Talks Growing a Passionate Community Online and Off

Susan Yara has amassed over one million subscribers on her YouTube channel Mixed Makeup. And most recently, she launched an affordable, ingredient-focused skincare line NATURIUM in 2020, which has seen a 59% year-over-year growth in EMV and a 74% YoY community expansion. In a recent episode of the CreatorIQ “Earned” podcast, Chief Strategy Officer Conor Begley sits down with Susan Yara to discuss everything from her career path, to launching her own beauty-focused YouTube channel, Mixed Makeup. Susan also gives advice for building and growing a community by creating valuable content that people can learn from and connect with. The two also discuss the importance of mastering one social media platform rather than spreading your efforts too thin across them all, and why building a passionate community spurs longevity for your career. Additionally, Susan provides insight into the launch of NATURIUM, and emphasizes how having a team of industry veterans has helped the brand navigate the pandemic and recent supply chain issues. Susan also shares why she believes it’s a mistake to focus on creating viral products, before explaining why NATURIUM prioritizes relationships with micro-influencers. Check out the full podcast here.

From Content Creator to Brand Builder: Susan Yara Talks Growing a Passionate Community Online and Off

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