This winter resort is giving out makeup so you can hide your ski tan from your boss

Copper Mountain's giveaway promotes late season snow and next year's passes

Published On
Apr 11, 2019

Editor's Pick

The ski season isn't over yet at Copper Mountain, and to encourage skier to keep on coming, the Colorado resort has a fun promotional giveaway.

It's handing out packs of "Keep Your Job Concealer," makeup designed to hide your goggle marks from your boss so you can pretend you haven't been skiing when you take that day off work.

The campaign, by TDA in Boulder, targets day skiers in the Denver area and comes with instructions that  read, “Step one: Ski or snowboard at Copper Mountain. Step two: Apply concealer to face where goggle tan shows. Step three: Keep your job.” Each 6.2 gram kit will cover about 10 powder days, says the agency. There's strategy behind it: not only are ski tans most prominent in the spring, it's also when next year's season passes go on sale. 

Copper Mountain VP Marketing Jesse True says in a statement: “We love that they’re willing to risk their job to ski our mountain. We’d just like it not to come to that.” 

Credits

Date
Apr 11, 2019
Client:
Copper Mountain
Agency:
TDA Boulder
Client VP Marketing:
Jesse True
Client Dir. Marketing:
John Monson
Executive Creative Director:
Jonathan Schoenberg
Creative Director:
Alex Rice
Creative Director:
Jeremy Seibold
Art Director:
Ande Eich
Copywriter:
Zola Owsley
Account Director:
Paul Siegel
AE:
Roger Ferguson
Exec Producer:
Sarah Sweeney
Printing:
Color Bar

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