Copyright Your Harvey's Burger Creation

BBDO Toronto Campaign Ensures Nobody Else Can Register Your Burger

Published On
Nov 27, 2013

Editor's Pick

Canadian burger chain Harvey's lets customers choose how they make their burger -- a la Subway. BBDO Toronto's new campaign plays on that with "Copyright," which features a "burger barrister," Morley Gunn, who is fighting the good fight by helping you copyright your burger creation. At MyHarveysCopyright.com, you can build your burger, from patties to toppings to the amount of condiments, then register the burger. Once that's done, nobody else can register a similar creation. The creator receives a copyright number, a "certificate of copyright," and 10% off at Harvey's through February.

Credits

Date
Nov 27, 2013
Brand:
Harvey's
Client:
Harvey's
Agency:
BBDO-Toronto
Executive Creative Director/Production:
Peter Ignazi
Executive Creative Director/Production:
Carlos Moreno
Writer:
Nancy Crimi-Lamanna
Art Director:
Derek Blais
Art Director:
Deborah Prenger
Agency Producer:
Adriana Laborde
Production Company:
Soft Citizen
Executive Producer:
Link York
Director:
Aircastle
Edit:
POSTERBOY Edit
Edit:
Griff Henderson

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Project Type