Copyright Your Harvey's Burger Creation
BBDO Toronto Campaign Ensures Nobody Else Can Register Your Burger
Published On
Nov 27, 2013
Editor's Pick
Canadian burger chain Harvey's lets customers choose how they make their burger -- a la Subway. BBDO Toronto's new campaign plays on that with "Copyright," which features a "burger barrister," Morley Gunn, who is fighting the good fight by helping you copyright your burger creation. At MyHarveysCopyright.com, you can build your burger, from patties to toppings to the amount of condiments, then register the burger. Once that's done, nobody else can register a similar creation. The creator receives a copyright number, a "certificate of copyright," and 10% off at Harvey's through February.
Credits
- Date
- Nov 27, 2013
- Brand :
- Harvey's
- Client :
- Harvey's
- Agency :
- BBDO-Toronto
- Executive Creative Director/Production :
- Peter Ignazi
- Executive Creative Director/Production :
- Carlos Moreno
- Writer :
- Nancy Crimi-Lamanna
- Art Director :
- Derek Blais
- Art Director :
- Deborah Prenger
- Agency Producer :
- Adriana Laborde
- Production Company :
- Soft Citizen
- Executive Producer :
- Link York
- Director :
- Aircastle
- Edit :
- POSTERBOY Edit
- Edit :
- Griff Henderson
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Project Type