Laika : Coraline Box 50/50

To generate buzz for Coraline, out February 6, W+K hand-crafted and sent bloggers 50 one-of-a-kind boxes featuring artifacts from the film's production, each with a customized note. Above is box 50/50, sent to Creativity this wee

Published On
Feb 05, 2009
Coraline Box 50/50

Editor's Pick

To generate buzz for Coraline, out February 6, W+K hand-crafted and sent bloggers 50 one-of-a-kind boxes featuring artifacts from the film's production, each with a customized note. Above is box 50/50, sent to Creativity this week, which holds a collection of handmade hands from the film. For more on the campaign, check out Behind the Work.

Credits

Date
Feb 05, 2009
Client :
Laika
Agency :
Wieden & Kennedy-Portland
Executive Creative Director :
Mark Fitzloff
Executive Creative Director :
Susan Hoffman
Art Director :
WK Five
Copywriter :
WK Five
Designer :
W+K Studio
Brand :
Laika

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