Laika : Coraline Box 50/50
To generate buzz for Coraline, out February 6, W+K hand-crafted and sent bloggers 50 one-of-a-kind boxes featuring artifacts from the film's production, each with a customized note. Above is box 50/50, sent to Creativity this wee
Published On
Feb 05, 2009
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To generate buzz for Coraline, out February 6, W+K hand-crafted and sent bloggers 50 one-of-a-kind boxes featuring artifacts from the film's production, each with a customized note. Above is box 50/50, sent to Creativity this week, which holds a collection of handmade hands from the film. For more on the campaign, check out Behind the Work.
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Credits
- Date
- Feb 05, 2009
- Client :
- Laika
- Agency :
- Wieden & Kennedy-Portland
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Susan Hoffman
- Art Director :
- WK Five
- Copywriter :
- WK Five
- Designer :
- W+K Studio
- Brand :
- Laika
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