Gael Garcia Bernal narrates an intricate animated tale of Corona's role in Mexican history

Observatory and Nexus created campaign using eight miniature sets

Published On
Mar 27, 2019

Editor's Pick

It took a team of 128 people and eight miniature sets to bring to life Corona's latest spot, an intricate stop motion animation about the history of Mexico and its beer, narrated by "The Motorcyle Diaries" actor Gael Garcia Bernal.

Created by agency Observatory for the Mexican market, the handcrafted animation sets out to illustrate the relationship Corona has had with Mexicans since its beginnings in 1925, shortly after the Mexican Revolution. Alongside miniature animations influenced by Mexican art, in particular that of surrealist artist Pedro Friedeberg, Bernal describes how the brand played a role in the golden age of Mexican cinema, and began an ambitious export plan in the 80s despite an economic crisis. It ends on an optimistic note about the present day Mexico, with a set showing a modern cityscape and construction work.

The film was directed by Nicolas Ménard, and produced and animated by London/L.A.'based Nexus Studios. The character models were designed at Nexus, then 3D printed and painted by Andy Gent’s team at Arch Model Studios, whose credits include Wes Anderson’s "Isle of Dogs" and "Fantastic Mr. Fox." The music is an original score by Bridget Samuels, interpreted by an orchestra of over 50 musicians in London.

The campaign was inspired by the label on every Corona bottle: La Cerveza Mas Fina. “'La Mas Fina' means quality and craft. So everything we did in our campaign had to have the same craft as our beer,” says Clarissa Pantoja, director of Corona,in a statement.

Credits

Date
Mar 27, 2019
Client:
Corona
Agency:
Observatory
Chief Executive Officer:
Carlos Lisboa
BU Chief of Marketing:
Carlos Ranero
Brand Marketing Manager:
Clarissa Pantoja
Communications Manager:
Alejandro Gershberg
Connections Director:
Javier García
Experiential Marketing Manager:
Rodolfo Vargas
Content Marketing Manager :
Cesar Alcantara
PMO leader/ Strategist:
Susana Medina
Agency:
Observatory
Co-Chief Creative Officer:
Todd Hunter
Creative Director:
Jessica Hundley
Creative Director:
Nicole McDonald
Head of Production:
Chris Totushek
Producer:
Lula Fotis
Senior Brand Director:
Erin Heyns
Brand Executive:
Mack Montague
Production Company:
Nexus Studios
ECD/Co-Founder:
Chris O’Reilly
Director:
Nicolas Ménard
Executive Producer:
Luisa Murray
Producer:
Jo Bierton
Production Manager:
Rebecca Archer
Lead / Supervisor:
Nico Domerego
Art Director:
Jack Cunningham
Character Design:
James Graham
Graphic Design:
Cecilia Serafini
Design:
Jamie Jones
Design:
Sarah Deane
Environment Design:
Callum Strachan
Environment Design:
Antoine Perez
Character Modeller:
Andy Hickinbottom
Character Modeller:
Matt Clark
3D Generalist:
Heloise Courtois
3D Generalist:
Victori Jalabert
3D Generalist:
Maxime Dartois
3D Generalist:
Zach Pindolia
3D Generalist:
Jerémie Cottard
3D Generalist:
Chloe Plat
2D Animation:
Isaac Holland
2D Animation:
Duncan Gist
Director of Photography:
Malcolm Hadley
Camera Assistant:
Mark Swaffield
Gaffer:
Tim O'Connell
Moco:
Stuart Galloway
Rigging:
Justin Pentecost
Spark:
Max Milner
Spark:
Strike Spark
Spark:
Daniel Ansell
Puppet and Set Fabrication:
Andy Gent
Art Department:
Marina Ralph
Art Department:
Mick Chippington
Art Department:
Josie Corben
Art Department:
Magda Madra
Art Department:
Sofia Serrano
Art Department:
Mark Fisher
Art Department:
Claudia Brignalezi
Art Department:
Angela Pang
Art Department:
Louise Pratt
Art Department:
Andrew Saunders
Art Department:
Claire Middleton
Art Department:
Claudia Brugnaletti
Art Department:
Jade Gerrard
Art Department:
Clea Raguideau
Art Department:
Angela Chorlton
Art Department:
Roy Bell
Art Department:
Annick Bosson
Art Department:
Beth Quinton
Art Department:
Fiona Stewart
Art Department:
Grant Humberstone
Art Department:
Ola Kucharska
Art Department:
Michael Nowacki
Art Department:
Mitch Barnes
Art Department:
Colin Armitage
Art Department:
Duncan Mude
Practical Lighting:
Gary Welch
Runner:
Chiara De Propis
Stop Frame Lead Animator:
Tobias Fouracre
Stop Frame Animator:
Matthew Cooper
Stop Frame Animator:
Max Martin
BTS Cameraman:
Thomas Heleta
BTS Cameraman:
Mark Van Heusden
BTS Photographer:
Jacob Robinson
First Aid:
Darren Boyling
Post Production:
Freefolk
Lead Flame Artist:
Steve Murgatroyd
Flame Artist:
Brandon Danowski
Flame Artist:
Andy Copping
Nuke Artist:
Rob Sheridan
Colorist:
Duncan Russell
Post Producer:
Laura Ricketts
Shooting Studio:
Black Island
Lighting Equipment:
Panalux
Camera Equipment:
Clapham Road Studios
Editor:
David Slade
BTS Editor:
Thomas Heleta
BTS Editor:
Michael Rohrbaugh
Assistant Editor:
Bruno Collins
Music:
Bridget Samuels
Sound Design and Mix:
Barking Owl
Creative Services Manager:
Julie Reizes

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