Got Corona?

The brewer’s latest campaign doesn’t, as it cleverly removes the product from print, outdoor and digital ads to deliver a message about recycling. “We returned the bottle of this ad. Returns yours,” says the copy on five new ads.

The campaign was created by David São Paulo and David Bogota. There’s a summer-y beach feel to all of the executions. The campaign is running in Germany, Uruguay and Brazil.

The new work comes just days after two other high-profile Corona campaigns were unveiled in Mexico, both by the agency We Believers—one in which the brewer organized a prison soccer league, and another where it hosted a 900-minute women’s soccer game to highlight the gender pay gap.