Corona ‘returned’ the bottles in its print ads to encourage recycling
David São Paulo and Bogota collaborated on the ‘Coronaless’ campaign, which is running in three countries
By
Tim Nudd
Published On
Jun 01, 2023
Editor's Pick
Got Corona?
The brewer’s latest campaign doesn’t, as it cleverly removes the product from print, outdoor and digital ads to deliver a message about recycling. “We returned the bottle of this ad. Returns yours,” says the copy on five new ads.
The campaign was created by David São Paulo and David Bogota. There’s a summer-y beach feel to all of the executions. The campaign is running in Germany, Uruguay and Brazil.
The new work comes just days after two other high-profile Corona campaigns were unveiled in Mexico, both by the agency We Believers—one in which the brewer organized a prison soccer league, and another where it hosted a 900-minute women’s soccer game to highlight the gender pay gap.
Credits
- Date
- Jun 01, 2023
- Client :
- Corona
- Agency :
- David-Sao Paulo
- Agency :
- David-Bogota
- Partner & CCO :
- Pancho Cassis
- Global COO :
- Sylvia Panico
- ECD :
- Edgard Gianesi
- ECD :
- Renata Leão
- Creative Director :
- Fabricio Pretto
- Creative Director :
- Rogério Chaves
- Art Director :
- Felipe Revite
- Copywriter :
- Filipe Rosado
- Account :
- Juan Pablo Garcia
- Account :
- Catalina Cordoba
- Account :
- Amanda Mezejewski
- Production Team :
- Fernanda Peixoto
- Production Team :
- Ana Marques
- Production Team :
- Mariana Marinho
- Production Team :
- Letícia Brito
- Global PR Director :
- Sandra Azedo
- Production Company :
- Sicarios
- Photographer :
- Thierry des Fontaines
- Executive Producer :
- Joao Luz
- Line Producer :
- Rafa Pinto
- Operations :
- Lindin Lima
- Photography Assistant :
- Ícaro Torres Correia
- Photography Assistant :
- Artur Leite
- Account :
- Babi Kosloff
- Account :
- Ju Bahia
- Account :
- Yuri Fuly
- Edit :
- Sicarios
- Editor :
- Juary Leocardio
Need a credit fix? Contact the Creativity Editors
Industry
Project Type