German agency Thjnk has come up with some cracking work for Audi recently, such as the epic zombie ad Mechanics. Its latest spot has a similar, Hollywood-style feel. "The Coup" centers on a team of daredevils hijacking a transporter full of Audi S Line Special Edition Models while it's actually on the highway and lifting it over the busy traffic via helicopter. To achieve that action movie excitement, the agency tapped director Paul W.S. Anderson ("Resident Evil" and "The Three Musketeers").
The message, of course, is that these Audis are so desirable that people would go to these extreme lengths to get their hands on them. Thjnk's Berlin office worked on the spot, with production by German firm Markenfilm Berlin.