A courier trains for the holiday 'shipathon' in FedEx's 'Ninja Warrior'-style spot
Ad by BBDO New York comes as the brand encourages customers to shop early
Editor's Pick
FedEx's ad gearing up for the holidays starts off more like a spot from a big sports brand.
It sees two super fit guys competing on an obstacle course, "American Ninja Warrior"-style, with a backdrop of a city skyline. One, a FedEx courier, powers ahead of his muscular rival, despite carrying a ton of packages. The soundtrack (“Give It All” by 7KingZ) gives it a grueling workout feel. "We've been training for the shipathon, because the obstacles are bigger than ever this holiday," says the voiceover.
The ad is by BBDO and was directed by Noam Murro via Biscuit. The wider campaign includes integrated elements including social media and streaming audio. It comes as FedEx is encouraging consumers to shop and ship early, with the pandemic putting extra pressure on deliveries and online shopping.
Credits
- Date
- Nov 05, 2020
- Client :
- FedEx
- Agency :
- BBDO-New York
- Worldwide Chief Creative Officer :
- David Lubars
- Executive Creative Director :
- Greg Ketchum
- Executive Creative Director :
- Tom Godici
- Senior Creative Director :
- Greg Gerstner
- Creative Director :
- Banks Noel
- Senior Creative Director/Copywriter :
- Tom Kraemer
- Group Executive Producer :
- Alex Gianni
- Senior Music Producer :
- Julia Millison
- Production Company :
- Biscuit
- Director :
- Noam Murro
- Managing Director :
- Shawn Lacy
- Executive Producer :
- Andrew Travelstead
- Producer :
- Emily Skinner
- Director of Photography :
- Eric Schmidt
- Edit House :
- Friendshop!
- Editor :
- Ben Suenaga
- MD/Partner :
- Melissa Mapes
- Producer :
- Laura Shackleford
- Visual Effects :
- Method
- Sr. Flame :
- Mario Caserta
- Managing Director :
- Stuart Robinson
- Sr. Executive Producer :
- Jesse Kurnit
- Sr. VFX Producer :
- Bennett Lieber
- Visual Effects Supervisor :
- Douglas Luka
- Telecine :
- Color Collective
- Colorist :
- Alex Bickel
- Audio Mix :
- Sound Lounge
- Sound Mixer :
- Tom Jucarone
- Music Search :
- Agoraphone
- Music Supervisor :
- Dawn Sutter Madell
- Song :
- “Give It All” by 7KingZ
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