A courier trains for the holiday 'shipathon' in FedEx's 'Ninja Warrior'-style spot

Ad by BBDO New York comes as the brand encourages customers to shop early

Published On
Nov 05, 2020

Editor's Pick

FedEx's ad gearing up for the holidays starts off more like a spot from a big sports brand.

It sees two super fit guys competing on an obstacle course, "American Ninja Warrior"-style, with a backdrop of a city skyline. One, a FedEx courier, powers ahead of his muscular rival, despite carrying a ton of packages. The soundtrack (“Give It All” by 7KingZ) gives it a grueling workout feel.  "We've been training for the shipathon, because the obstacles are bigger than ever this holiday," says the voiceover. 

The ad is by BBDO and was directed by Noam Murro via Biscuit. The wider campaign includes integrated elements including social media and streaming audio. It comes as FedEx is encouraging consumers to shop and ship early, with the pandemic putting extra pressure on deliveries and online shopping. 

Credits

Date
Nov 05, 2020
Client :
FedEx
Agency :
BBDO-New York
Worldwide Chief Creative Officer :
David Lubars
Executive Creative Director :
Greg Ketchum
Executive Creative Director :
Tom Godici
Senior Creative Director :
Greg Gerstner
Creative Director :
Banks Noel
Senior Creative Director/Copywriter :
Tom Kraemer
Group Executive Producer :
Alex Gianni
Senior Music Producer :
Julia Millison
Production Company :
Biscuit
Director :
Noam Murro
Managing Director :
Shawn Lacy
Executive Producer :
Andrew Travelstead
Producer :
Emily Skinner
Director of Photography :
Eric Schmidt
Edit House :
Friendshop!
Editor :
Ben Suenaga
MD/Partner :
Melissa Mapes
Producer :
Laura Shackleford
Visual Effects :
Method
Sr. Flame :
Mario Caserta
Managing Director :
Stuart Robinson
Sr. Executive Producer :
Jesse Kurnit
Sr. VFX Producer :
Bennett Lieber
Visual Effects Supervisor :
Douglas Luka
Telecine :
Color Collective
Colorist :
Alex Bickel
Audio Mix :
Sound Lounge
Sound Mixer :
Tom Jucarone
Music Search :
Agoraphone
Music Supervisor :
Dawn Sutter Madell
Song :
“Give It All” by 7KingZ

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Project Type
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