Condom Brand Wants To Promote The "Healthy, Positive" Side Of Sex
Apr 03, 2014
1 out of 3 girls in the U.S. get pregnant at some time in their teens. This next spot in the Trojan real.good.sex. campaign from ad agency, Colangelo, begs the question: Then shouldn't it be OK for a girl to carry a condom, too? This spot and the campaign, directed by features director, Gavin O'Connor (Warrior, Pride and Glory) in his maiden, ad-helming effort, promotes the positive side of a healthy sex life. All magnificently told with genuine characters that are a welcomed break from the usual, silicone-enhanced, over-the-top sophomoric humor used to portray sex in our culture.