Trojan: Covered
Condom Brand Wants To Promote The "Healthy, Positive" Side Of Sex
Published On
Apr 03, 2014
Description
1 out of 3 girls in the U.S. get pregnant at some time in their teens. This next spot in the Trojan real.good.sex. campaign from ad agency, Colangelo, begs the question: Then shouldn't it be OK for a girl to carry a condom, too? This spot and the campaign, directed by features director, Gavin O'Connor (Warrior, Pride and Glory) in his maiden, ad-helming effort, promotes the positive side of a healthy sex life. All magnificently told with genuine characters that are a welcomed break from the usual, silicone-enhanced, over-the-top sophomoric humor used to portray sex in our culture.
Miss You, Big Date and Birthday, the first spots for this "real.good.sex" campaign, premiered in late January.
Credits
- Date
- Apr 03, 2014
- Agency :
- Colangelo
- Brand :
- Trojan
- Client :
- Trojan
- Executive Creative Director :
- Dave Clemans
- Creative Director :
- John Wagner
- Art Director :
- Wendy Shapiro
- Executive Agency Producer :
- Ilene Richardson
- Managing Director :
- Jim O'Neill
- Production Company :
- Saville Productions
- Director :
- Gavin O'Connor
- Executive Producer :
- Rupert Maconick
- Head of Production :
- Michelle Travinski
- Producer :
- Jay Spangler
- Director, Photography :
- Mandy Walker
- Editorial :
- The Cutting Room
- Editor :
- Brian Sanford
- Editorial Executive Producer :
- Melissa Lubin
- Editorial Senior Producer :
- Eytan Gutman
- Color :
- Light of Day
- Color/Online :
- Joe Wenkoff
- Visual Effects Flame Artist :
- Colin Stackpole
- Sound Mixer :
- Walter Bianco
- Creative Director :
- Chris Stevenson
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