Supercell Promotes 'Hay Day' Game with Musical Number Starring Craig Robinson

Barton F. Graf 9000 Shows You the Pleasures of Working the Land

Published On
Jun 27, 2014

Editor's Pick

Supercell's "Hay Day" game lets you get back to nature and work the land, hanging with CG animals along the way. Barton F. Graf 9000 promotes it via a funny musical number (and three other spots) starring "Office" actor Craig Robinson. See the actor's previous work (where he steals bacon from a pig) for the brand here.

Credits

Date
Jun 27, 2014
Brand:
Supercell Hay Day
Client:
Supercell Hay Day
Agency:
Barton F. Graf-New York
Chief Creative Officer/Founder:
Gerry Graf
Exec. Creative Director/Partner:
Scott Vitrone
Exec. Creative Director/Partner:
Ian Reichenthal
Copywriter/Art Director:
Matty Smith
Head of Integrated Production:
Carey Head
Executive Producer:
Amanda Revere
Director:
Noam Murro
Executive Producer:
Colleen ODonnell
Producer:
Cindy Becker
Edit:
Rock Paper Scissors
Editor:
Stewart Reeves
Assistant Editor:
Luke McIntosh
Assistant Editor:
Rhys Hecox
Executive Producer:
Eve Kornblum
Producer:
Alexandra Zickerick
Producer:
Jenny Greenfield
Visual Effects:
The Mill
Creative Director:
Robert Sethi
Creative Director:
Chris Knight
Executive Producer:
Sue Troyan
Producer:
Dan Roberts
Production Coordinator:
Antonio Hardy
Color:
The Mill
Colorist:
Fergus McCall
Mix:
Heard City
Audio Engineer:
Phil Loeb
Copywriter/Art Director:
Joey Ianno
Production Company:
Biscuit Filmworks

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Project Type