Dropbox Shares the Awesome Work of Creators in First Brand Campaign
Film by 72andSunny Profiles Scientists, Jello Sculptors and More
Editor's Pick
In its first-ever brand campaign, Dropbox highlights its role as a facilitator of creativity by profiling some of the impressive people who use its services.
For the TV spot, agency 72andSunny and production company Nexus assembled over 100 collaborators, and filmed them creating whatever they wanted. The group includes scientists at Imperial College London, designer Barber Osgerby, food photographer Yuki Sugiura, data visualist Marcin Ignac, and food entrepreneurs / jelly sculptors Bompas & Parr. Instead of replicating situations in a controlled studio, the shoot happened across studios, offices and laboratories.
In a statement, Nexus director Johnny Kelly said: "This was a great opportunity for me to approach illustrators, architects and artists I've been lovingly cyber-stalking for years. I've never worked with this many people on a project before."
The film is part of a broader integrated campaign that also includes broadcast, radio, print, and site-specific OOH, aimed at different communities such as journalists, architects and fashion magazines.
Credits
- Date
- Oct 13, 2015
- Brand :
- Dropbox
- Client :
- Dropbox
- Agency :
- 72andSunny
- Client :
- Kristen Spilman
- Client :
- Patrick Rowell
- Client :
- Sheila Vashee
- Client :
- Julie Herendeen
- Client :
- Preston Hershorn
- Chief Creative Officer :
- Glenn Cole
- Group Creative Director :
- Matt Murphy
- Creative Director/Designer :
- Robert Teague
- Creative Director/Writer :
- Claire Morrisey
- Senior Writer :
- Dave Carlson
- Designer :
- Nick Marx
- Senior Producer :
- Angelo Mazzamuto
- Senior Producer :
- Perrin Rausch
- Film Producer :
- Emilie Talermo
- Group Brand Director :
- Rhea Curry
- Brand Director :
- Shannon Reed
- Brand Coordinator :
- Zachary Hill
- Business Affairs Director :
- Kallie Halbach
- Senior Business Affairs Manager :
- Lara Drew
- Business Affairs Coordinator :
- Calli Howard
- Business Affairs Coordinator :
- Michelle Fink
- Co-Head of Strategy/Group Strategy Director :
- Bryan Smith
- Director, Strategy :
- Brooke-Lynn Luat
- Junior Strategist :
- Gigi Braybrooks
- Director :
- Johnny Kelly
- Executive Creative Director :
- Chris OReilly
- Senior Producer :
- Isobel Conroy
- Production Manager :
- Lucy Banks
- Production Manager :
- Thomas Cullen
- Studio Director, Photography :
- Matthew Day
- Locations Director, Photography :
- Matthew Fox
- Project Lead :
- Elliott Kajdan
- Project Lead :
- David Walker
- Editor (60) :
- David Slade
- Editor (30) :
- Nick Gartner
- 3D Animation :
- Eaton Crous
- 3D Animation :
- Joao Monteiro
- 2D Animation :
- Tom Bunker
- 2D Animation :
- James Hatley
- Compositing :
- Bence Varga
- Compositing :
- Pete Baxter
- Post Production :
- Time Based Arts
- Compositor :
- Sheldon Gardner
- Colorist :
- Simone Grattarola
- Music and Sound Design :
- Human
- Mix :
- Formosa Group
- Mixer :
- John Bolen
- Mixer :
- Hermann Thurmann
- Executive Producer :
- Lauren Cascio
- Producer Assistant :
- Jeff King
- Design/Production Company :
- Nexus
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