Dropbox Shares the Awesome Work of Creators in First Brand Campaign

Film by 72andSunny Profiles Scientists, Jello Sculptors and More

Published On
Oct 13, 2015

Editor's Pick

In its first-ever brand campaign, Dropbox highlights its role as a facilitator of creativity by profiling some of the impressive people who use its services.

For the TV spot, agency 72andSunny and production company Nexus assembled over 100 collaborators, and filmed them creating whatever they wanted. The group includes scientists at Imperial College London, designer Barber Osgerby, food photographer Yuki Sugiura, data visualist Marcin Ignac, and food entrepreneurs / jelly sculptors Bompas & Parr. Instead of replicating situations in a controlled studio, the shoot happened across studios, offices and laboratories.

In a statement, Nexus director Johnny Kelly said: "This was a great opportunity for me to approach illustrators, architects and artists I've been lovingly cyber-stalking for years. I've never worked with this many people on a project before."

The film is part of a broader integrated campaign that also includes broadcast, radio, print, and site-specific OOH, aimed at different communities such as journalists, architects and fashion magazines.

Credits

Date
Oct 13, 2015
Brand:
Dropbox
Client:
Dropbox
Agency:
72andSunny
Client:
Kristen Spilman
Client:
Patrick Rowell
Client:
Sheila Vashee
Client:
Julie Herendeen
Client:
Preston Hershorn
Chief Creative Officer:
Glenn Cole
Group Creative Director:
Matt Murphy
Creative Director/Designer:
Robert Teague
Creative Director/Writer:
Claire Morrisey
Senior Writer:
Dave Carlson
Designer:
Nick Marx
Senior Producer:
Angelo Mazzamuto
Senior Producer:
Perrin Rausch
Film Producer:
Emilie Talermo
Group Brand Director:
Rhea Curry
Brand Director:
Shannon Reed
Brand Coordinator:
Zachary Hill
Business Affairs Director:
Kallie Halbach
Senior Business Affairs Manager:
Lara Drew
Business Affairs Coordinator:
Calli Howard
Business Affairs Coordinator:
Michelle Fink
Co-Head of Strategy/Group Strategy Director:
Bryan Smith
Director, Strategy:
Brooke-Lynn Luat
Junior Strategist:
Gigi Braybrooks
Director:
Johnny Kelly
Executive Creative Director:
Chris OReilly
Senior Producer:
Isobel Conroy
Production Manager:
Lucy Banks
Production Manager:
Thomas Cullen
Studio Director, Photography:
Matthew Day
Locations Director, Photography:
Matthew Fox
Project Lead:
Elliott Kajdan
Project Lead:
David Walker
Editor (60):
David Slade
Editor (30):
Nick Gartner
3D Animation:
Eaton Crous
3D Animation:
Joao Monteiro
2D Animation:
Tom Bunker
2D Animation:
James Hatley
Compositing:
Bence Varga
Compositing:
Pete Baxter
Post Production:
Time Based Arts
Compositor:
Sheldon Gardner
Colorist:
Simone Grattarola
Music and Sound Design:
Human
Mix:
Formosa Group
Mixer:
John Bolen
Mixer:
Hermann Thurmann
Executive Producer:
Lauren Cascio
Producer Assistant:
Jeff King
Design/Production Company:
Nexus

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