Watch This Festive Japanese Concert Composed Entirely From Snacking Noises

Jingle Bells, Joy to the World and More Composed From 26 Different Noises

Published On
Dec 11, 2014

Editor's Pick

The notes of "Jingle Bells," "We Wish You a Merry Christmas" and "Joy to the World" are created entirely from snacks in this fun festive film from Ezaki Glico, owners of Japanese confectionery brand Pocky. Visit the project website for a detailed explanation of each of the 26 sounds used (as well as people crunching on candy, there are notes made by opening bags and lids); you can click on each Pocky-related product to hear its individual sound.

Dentsu was the creative agency while Kazuma Ikeda of P.I.C.S directed the film, with the musical elements overseen by Invisible Designs Lab.


Dec 12, 2014
Agency :
Creative Director :
Hiroshi Koike
Planner/Copywriter :
Kazuyoshi Ochi
Creative Producer :
Naru Kudo
Art Director :
Kentaro Sagara
Producer :
Yasuhiro Kawasaki
Producer :
Fumikazu Matsubara
Production Manager :
Tomoko Nishizaki
Director :
Kazuma Ikeda
Music Director :
Shinya Kiyokawa
Producer Assistant :
Yudai Iwata
Producer Assistant :
Yuki Sezaki
Director, Photography :
Kazuyoshi Koike
Light :
Kazuyoshi Koike
Art Director/Designer :
Naoki Yoshimine
Choreographer :
Makeup :
Shiho Kozaki
Hair :
Hiroko Matsuo
Milo Operator :
Kazuo Dan
Offline Editor :
Yusuke Kaneko
Online Editor :
Toyokatsu Tanno
Sound Effects :
Yasuhito Izutsu
Making Director :
Mitsunori Yokobori
Cast :
Ayagi Sato
Brand :
Ezaki Glico
Client :
Ezaki Glico
Executive Creative Director :
Yasuharu Sasaki

Need a credit fix? Contact the Creativity Editors

Project Type