Crystal the Celebrity Monkey Has a Blast in Peugeot's High-Octane Blockbuster Ad
Star of 'Night at the Museum' and 'The Hangover' Plays Another Fantastic Role
Editor's Pick
Peugeot's new global ad for its 308 GTI is a blockbuster-style action movie, jam-packed with stunt driving, reminiscent of memorable scenes from cinematic thrillers such as "Ronin." But it's the cheeky monkey who is its star that may grab your attention more than the Hollywood-style car chase.
Crystal the capuchin monkey, who has previously appeared in "Night at the Museum" and "The Hangover," is central to the spot, directed by Noam Murro via Wanda for BETC Paris.
She's the passenger in an exciting car chase as her driver repeatedly escapes a bunch of thugs in his Peugeot 308 GTI. As she reaches her destination, the viewer is kept guessing about her mission -- and the ensuing scene is bound to raise a smile.
The spot will run globally on TV, in cinemas and online. It's being supported by press, outdoor, and social media elements including a Twitter campaign using the hashtag #PushtheLimits.
Credits
- Date
- Oct 15, 2015
- Agency :
- BETC-Paris
- Brand :
- Peugeot
- Client :
- Peugeot
- Client :
- Guillaume Couzy
- Client :
- Stphane Levi
- Client :
- Nathalie Le Maitre
- Client :
- Cline Penthou
- Agency Management :
- Henri Tripard
- Agency Management :
- Julien Grimaldi
- Agency Management :
- Anne-Laure Weulersse
- Agency Management :
- Vittorio Lucchini Gilera
- Agency Management :
- Emilie Grimaldi
- Executive Creative Director :
- Rmi Babinet
- Creative Director :
- Vincent Behaeghel
- Art Director :
- Eric Astorgue
- Assistant Art Director :
- Severine Flamand
- Copywriter :
- Jean-Christophe Royer
- TV Producer :
- Thibault Blacque-Belair
- Production House :
- Wanda Productions
- Sound Production :
- Kouz Production
- Director :
- Noam Murro
- Production House :
- Biscuit Filmworks
- Managing Director :
- Shawn Lacy
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