This horror ad captures the nightmare of waiting for your paycheck
Spot from fintech brand Current plays on one of your worst fears
Editor's Pick
Picture it: you finally have time off work to go on a trip with friends. Better yet, your adventure starts on payday, so you’re loaded and ready for a good time. You go to withdraw some cash at an ATM. "Insufficient funds," it reads. Your work deposit is still pending. This is the terrifying reality of a young trio in “2 Days in Hell,” a new ad from mobile banking service Current.
The ad’s initial montage of the three young travelers is set to fun, whimsical music and appears to be shot selfie-style on their phones. The music stops when their car breaks down. The service station is cash only and that’s when the horror begins. The protagonists don’t use Current and can’t access their paychecks yet. “You never know what can happen when you have to wait to get paid,” says text that cuts between scenes with a boom. A menacing figure appears outside the car and begins to terrorize the travelers.
“Give me my money!” screams one character as she slams her hands against an ATM.
Current's pitch is that it offers access to paychecks up to two days faster than traditional banks, as well as overdraft up to $100 without overdraft fees, no hidden fees and no minimum balance requirements. The average age of the service’s 3 million users is 27, inspiring the campaign’s camp horror style and cast, which includes TikTok influencer Flossybaby. The ad, created in-house, is just the latest in over 1,000 partnerships Current has conducted with young creators.
Credits
- Date
- Oct 29, 2021
- Client :
- Current
- Founder/CEO :
- Stuart Sopp
- VP of Marketing :
- Adam Hadi
- Head of Brand Creative :
- Steve Peck
- Executive Creative Director Writer :
- Josh DiMarcantonio
- Executive Creative Director Art :
- Cyrus Coulter
- Senior Brand Designer :
- Vincent Fileccia
- Director of Integrated Marketing :
- Jackie Lambert
- Senior Manager Offline Performance Marketing :
- Karina Rhem
- Influencer Marketing Manager :
- Emma Quigley
- Director of Communications :
- Erin Bruehl
- Production :
- Greenpoint Pictures
- Director :
- Ghost + Cow
- DP :
- Lukasz Pruchnik
- Owner :
- Michael Kuhn
- Executive Producer :
- Tatiana Rudzinski
- Executive Producer :
- Trevor King
- Head of Production :
- Karen Berkowitz
- Line Producer :
- Dan Lubell
- Post Producer :
- Victoria Vallas
- Editor :
- Geordie Anderson
- Composer / Sound Design :
- Nathaniel Contreras
- Audio Mixer / Sound Design :
- Calvin Pia
- Colorist :
- Mathew Rosenblum
- After Effects :
- David Etkin
- Online :
- Thomas Zoranski
- Online :
- Greenpoint Pictures
- Talent :
- Jay Love Flossy Baby
- Talent :
- Bella DeLong
- Talent :
- Garrett Gallego
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