Picture it: you finally have time off work to go on a trip with friends. Better yet, your adventure starts on payday, so you’re loaded and ready for a good time. You go to withdraw some cash at an ATM. "Insufficient funds," it reads. Your work deposit is still pending. This is the terrifying reality of a young trio in “2 Days in Hell,” a new ad from mobile banking service Current.
The ad’s initial montage of the three young travelers is set to fun, whimsical music and appears to be shot selfie-style on their phones. The music stops when their car breaks down. The service station is cash only and that’s when the horror begins. The protagonists don’t use Current and can’t access their paychecks yet. “You never know what can happen when you have to wait to get paid,” says text that cuts between scenes with a boom. A menacing figure appears outside the car and begins to terrorize the travelers.
“Give me my money!” screams one character as she slams her hands against an ATM.
Current's pitch is that it offers access to paychecks up to two days faster than traditional banks, as well as overdraft up to $100 without overdraft fees, no hidden fees and no minimum balance requirements. The average age of the service’s 3 million users is 27, inspiring the campaign’s camp horror style and cast, which includes TikTok influencer Flossybaby. The ad, created in-house, is just the latest in over 1,000 partnerships Current has conducted with young creators.