T-Mobile : D-Wade Edition Sidekick
In keeping with his signature sense of style, Miami Heat basketball star Dwyane Wade collaborated with Seattle's Hornall Anderson Design Works on the design of T-Mobile's new D-Wade Sidekick 3. This limited-edition Sidekick, the first to be endorsed
Published On
Apr 30, 2007

Editor's Pick
In keeping with his signature sense of style, Miami Heat basketball star Dwyane Wade collaborated with Seattle's Hornall Anderson Design Works on the design of T-Mobile's new D-Wade Sidekick 3. This limited-edition Sidekick, the first to be endorsed by a sports celeb, boasts a number of Wade-assisted personal touches. "The design is inspired by Miami Beach lifestyle and architecture and also by high-end auto interiors like the Bugatti Veyron," says HADW CD Mark Popich. "It celebrates Dwyane Wade?s emergence as a style icon in addition to his status as a sports celebrity." Along those lines, the back of the phone is embossed with a tan basketball-leather texture, and Wade's jersey number, 3, is featured in a pattern that surrounds the screen, along with a copper highlight applied to the 3 on the keyboard.
For the D-Wade Sidekick launch hoopla at the 2007 NBA All-Star Weekend in Las Vegas in February ? T-Mobile is the NBA's "official wireless telecommunications partner" ? HADW, in conjunction with Seattle agency Wexley School for Girls, unveiled what was billed as the world's tallest wallscape, on the Mandalay Bay Hotel (see the PDF), among other D-Wade brand immersion efforts.
Credits
- Date
- Apr 30, 2007
- Creative Director :
- James Tee
- Creative Director :
- Mark Popich
- Designer :
- Andrew Well
- Designer :
- Jon Graeff
- Designer :
- Ethan Keller
- Designer :
- Javas Lehn
- Designer :
- Kalani Gregoire
- Designer :
- Brenna Pierce
- Client :
- T-Mobile
- Brand :
- T-Mobile
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Project Type
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