SportsCenter's 'Da Da Da' is the Sign That Something Awesome Just Happened
W+K Debuts New ESPN Spot
Sep 24, 2013
ESPN's SportsCenter's theme music, known to all as "Da Da Da" is a sure sign that you're about to watch some sporting goodness. Wieden & Kennedy uses that as a jumping off point for an all-out celebration of every sport out there, and shows athletes celebrating big moments using the "Da Da Da." Bubba Watson, RGIII and Stephen Curry all make an appearance, as do players from every sport -- even lacrosse and hockey. The appearance of hashtag #dadada indicates that a social push is also forthcoming.