SportsCenter's 'Da Da Da' is the Sign That Something Awesome Just Happened
W+K Debuts New ESPN Spot
Published On
Sep 24, 2013
Editor's Pick
ESPN's SportsCenter's theme music, known to all as "Da Da Da" is a sure sign that you're about to watch some sporting goodness. Wieden & Kennedy uses that as a jumping off point for an all-out celebration of every sport out there, and shows athletes celebrating big moments using the "Da Da Da." Bubba Watson, RGIII and Stephen Curry all make an appearance, as do players from every sport -- even lacrosse and hockey. The appearance of hashtag #dadada indicates that a social push is also forthcoming.
Credits
- Date
- Sep 24, 2013
- Brand :
- ESPN
- Client :
- ESPN
- Agency :
- Wieden & Kennedy - New York
- Executive Creative Director :
- Scott Vitrone
- Executive Creative Director :
- Ian Reichenthal
- Interactive Creative Director :
- Gary Van Dzura
- Copywriter :
- Will Binder
- Art Director :
- Jared White
- Head of Content Production :
- Lora Schulson
- Executive Producer :
- Temma Shoaf
- Producer :
- Kelly Dage
- Production Company :
- RSA Films
- Director :
- Jake Scott
- Executive Producer :
- Tracie Norfleet
- Head of Production :
- Elicia Laport
- Line Producer :
- David Mitchell
- Director, Photography :
- Crille Forsberg
- Editorial Company :
- Mackenzie Cutler
- Editor :
- Gavin Cutler
- Post Executive Producer :
- Sasha Hirschfeld
- Editorial Assistant :
- Ryan Steele
- Editorial Assistant :
- Pamela Petruski
- Visual Effects Company :
- Framestore
- Visual Effects Supervisor :
- Mike McGee
- Visual Effects Composite :
- David Forcada
- Visual Effects Composite :
- Ben Cronin
- Visual Effects Composite :
- Chris Redding
- Visual Effects Composite :
- John Loughlin
- Visual Effects Composite :
- Yoon Sun Bae
- Visual Effects Composite :
- Raul Ortego
- Visual Effects Composite :
- Jessica Laszlo
- Visual Effects Producer :
- Sarah Hiddlestone
- Visual Effects Producer :
- Heather Kinal
- Visual Effects Producer :
- Sarah Dicks
- Telecine Company :
- CO3
- Colorist :
- Tom Poole
- Mix Company :
- Heard City
- Mixer :
- Keith Reynaud
- Sound Designer :
- Henry Boy
- Producer :
- Kate Gibson
- Song :
- Yell It Out
- Artist :
- The Derevolutions
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Project Type
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