Dallas Stars' goalie Jake Oettinger becomes Phenomenotter

In 2023, Launch Agency teamed up with Baylor Scott & White Health and the Dallas Stars to bring you Motivotter—the inner voice of Dallas Stars’ goalie, Jake Oettinger. This season, a new character has emerged and he’s got his own heavy-metal theme song. Meet Phenomenotter, the animated flying otter who comes to life every time Jake Oettinger unleashes his power on the ice. The animated film featuring Phenomenotter was created by Psyop’s award-winning animator Gary Levesque with Wizz. Both agency and client collaborated on the catchy lyrics that will undoubtedly get stuck in your head. And composer, Damon Criswell did the arrangement with local 80s-crooner, Travis Willis hitting all the high notes. Since the debut of the campaign, Stars fans can’t stop singing the Phenomenotter song. Many are filling social media with their own memes, GIFs and even a custom Phenomenotter jersey. If the goal was fan engagement, Baylor Scott & White Health is already scoring big.

Dallas Stars' goalie Jake Oettinger becomes Phenomenotter

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