Dan Marino, Randy Moss, Jerry Rice and Emmitt Smith come out of retirement for PepsiCo ad

The in-house spots, featuring an array of snacks and drinks, kicks off the company’s latest football season ads

Published On
Aug 30, 2023
Former NFL players – Dan Marino, Jerry Rice, Emmitt Smith, and Randy Moss. Cameos by Josh Allen, Julian Edelman and Tom Brady.

Editor's Pick

PepsiCo is the latest brand to tap into nostalgia as a marketing tactic. This time, it's turning to former NFL players.

As football season revs up, the snack and beverage giant’s latest campaign sees Dan Marino, Randy Moss, Jerry Rice and Emmitt Smith batting around the idea of “unretiring” and getting back on the field, which proves to be a little rougher and faster than they expected. Marino needs reading glasses to see the play call wristband, and Smith accidentally falls asleep on the bench.

The spot, made in-house, also features Buffalo Bills quarterback Josh Allen, his first campaign as part of his new multi-year partnership with PepsiCo. 


Tom Brady and Julian Edelman also briefly appear, with a cheeky line from Brady at the end.

The commercial will premiere during NFL coverage on Sunday, Sept. 10, and will run throughout the season.


Aug 30, 2023
Client :
Client :
Agency :
Chief Marketing Officer :
Brett O'Brien
Marketing Senior Vice President :
Tina Mahal
Marketing Senior Director :
James Wade
Marketing Senior Manager :
Kyle Ahrendsen
Marketing Manager :
Spencer Bryson
Marketing Insights Manager :
Echo Li
External Communications Manager :
Lindsey Smith
External Communications Senior Director :
Dan Cohen
Legal Associate Specialist :
Natalie Stormer
Legal Senior Director :
Jeanette Zimmer
Media Manager :
Marie Tsang
Chief Marketing Officer :
Greg Lyons
Marketing Senior Vice President :
Stacy Taffet
Marketing Senior Director :
Greg Herman
Marketing Director :
Amanda Mendel Zamore
Marketing Associate Manager :
Lizzy Hlad
Media Marketing Senior Manager :
Emily Tobias
Media Marketing Director :
Caitlin Windsor
Sports Marketing Director :
Melissa Duhaime
Sports Marketing Manager :
Sophia Omuemu
External Communications Senior Director :
Nora Quartaro
External Communications Senior Director :
Kristen Mueller
External Communications Director :
Ali Meade
External Communications Associate Manager :
Taylor Heath
Marketing Senior Analyst :
Mireya Iglesias-Ayala
eComm Marketing Lead :
Michael Lazar
Legal Senior Director :
David Wexler
Legal Senior Assistant :
Carolyn Fazzinga
Legal Assistant :
Jill Bilotta
Sr. Legal Specialist :
Kelly Lasaponara
Consumer Relations Associate Manager :
Gary White
VP Creative & Digital :
Chris Bellinger
Creative Director :
Tammy Schilling
Sr. Associate Creative Director :
Katheryn Renfroe
Associate Creative Director :
Eric Snodgrass
Associate Creative Director :
Nick Scott
Sr. Marketing Director :
Rich Rodriguez
Sr. Associate Account Director :
Elizabeth Baldwin
Account Supervisor :
Madelyn Bane
Producer :
Dan Watson
Sr. Director Digital & Social :
James Clarke
Social Media Director :
Ruchie Singh
Associate Social Director :
Lauren Kozar
PR :
Vice President :
Manuela Gould
Managing Account Supervisor :
Natalie Houck-Meloni
Account Supervisor :
Kelsey Kolisek
Senior Account Executive :
Katharine Morey
Assistant Account Executive :
Javen Joerger
Assistant Account Executive :
Eden McColl
Sports Marketing :
Sports Marketing VP :
Laura Sipes
Sports Marketing Analyst :
Katelyn Krommenhoek
Advertising :
Direct Focus
CEO & Founder :
Barry Rosen
Media Agency :
Senior Director Integrated Planning :
Zach Garbiso
Manager Integrated Planning :
Valentina Cooper
Associate Director :
Blaine Thompson
Production Company :
Director :
Rick Famuyiwa
Managing Director/ EP :
Rebecca Skinner
Managing Director/Head of Sales :
Michelle Ross
Executive Producer :
Kate Leahy
Head of Production / EP :
Matt Sanders
Producer :
William Green
Editorial Company :
The Den
Editor :
Christian Jordan
Jr. Editor :
Jake Swartz
Sr. Cutting Assistant :
Nic Watkins
Sr. Executive Producer :
Jennifer Mersis
Head of Production :
Kristina Thoegersen
Senior Producer :
Jessica Davis
Post Production :
The Mill
Executive Creative Director :
Matt Fuller
Managing Director / EP :
Anastasia Von Rahl
Sr. Post Producer :
Mari Suarez
BLR Producer :
Noan John Vinod
Associate Producer :
Abby Siegel
Shoot Supervisor :
John Leonti
2D Lead Artist :
Lane Jolly
3D Lead Artist :
Zsolt Krajcsik
Matte Painting :
Bill Lu
Colorist :
Paul Yacono
Senior Color Producer :
Denise Brown
Audio :
JSM Music
Chief Creative Officer :
Joel Simon
Executive Producer :
Jeff Fiorello
Senior Producer :
Norm Felker
Senior Producer :
Andrew Manning
Producer :
Sharon Cha
Mixer :
Bryan Gold

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