Dan Marino, Randy Moss, Jerry Rice and Emmitt Smith come out of retirement for PepsiCo ad
The in-house spots, featuring an array of snacks and drinks, kicks off the company’s latest football season ads
Editor's Pick
PepsiCo is the latest brand to tap into nostalgia as a marketing tactic. This time, it's turning to former NFL players.
As football season revs up, the snack and beverage giant’s latest campaign sees Dan Marino, Randy Moss, Jerry Rice and Emmitt Smith batting around the idea of “unretiring” and getting back on the field, which proves to be a little rougher and faster than they expected. Marino needs reading glasses to see the play call wristband, and Smith accidentally falls asleep on the bench.
The spot, made in-house, also features Buffalo Bills quarterback Josh Allen, his first campaign as part of his new multi-year partnership with PepsiCo.
Tom Brady and Julian Edelman also briefly appear, with a cheeky line from Brady at the end.
The commercial will premiere during NFL coverage on Sunday, Sept. 10, and will run throughout the season.
Credits
- Date
- Aug 30, 2023
- Client :
- PepsiCo
- Client :
- Frito-Lay
- Agency :
- D3
- Chief Marketing Officer :
- Brett O'Brien
- Marketing Senior Vice President :
- Tina Mahal
- Marketing Senior Director :
- James Wade
- Marketing Senior Manager :
- Kyle Ahrendsen
- Marketing Manager :
- Spencer Bryson
- Marketing Insights Manager :
- Echo Li
- External Communications Manager :
- Lindsey Smith
- External Communications Senior Director :
- Dan Cohen
- Legal Associate Specialist :
- Natalie Stormer
- Legal Senior Director :
- Jeanette Zimmer
- Media Manager :
- Marie Tsang
- Chief Marketing Officer :
- Greg Lyons
- Marketing Senior Vice President :
- Stacy Taffet
- Marketing Senior Director :
- Greg Herman
- Marketing Director :
- Amanda Mendel Zamore
- Marketing Associate Manager :
- Lizzy Hlad
- Media Marketing Senior Manager :
- Emily Tobias
- Media Marketing Director :
- Caitlin Windsor
- Sports Marketing Director :
- Melissa Duhaime
- Sports Marketing Manager :
- Sophia Omuemu
- External Communications Senior Director :
- Nora Quartaro
- External Communications Senior Director :
- Kristen Mueller
- External Communications Director :
- Ali Meade
- External Communications Associate Manager :
- Taylor Heath
- Marketing Senior Analyst :
- Mireya Iglesias-Ayala
- eComm Marketing Lead :
- Michael Lazar
- Legal Senior Director :
- David Wexler
- Legal Senior Assistant :
- Carolyn Fazzinga
- Legal Assistant :
- Jill Bilotta
- Sr. Legal Specialist :
- Kelly Lasaponara
- Consumer Relations Associate Manager :
- Gary White
- VP Creative & Digital :
- Chris Bellinger
- Creative Director :
- Tammy Schilling
- Sr. Associate Creative Director :
- Katheryn Renfroe
- Associate Creative Director :
- Eric Snodgrass
- Associate Creative Director :
- Nick Scott
- Sr. Marketing Director :
- Rich Rodriguez
- Sr. Associate Account Director :
- Elizabeth Baldwin
- Account Supervisor :
- Madelyn Bane
- Producer :
- Dan Watson
- Sr. Director Digital & Social :
- James Clarke
- Social Media Director :
- Ruchie Singh
- Associate Social Director :
- Lauren Kozar
- PR :
- Ketchum
- Vice President :
- Manuela Gould
- Managing Account Supervisor :
- Natalie Houck-Meloni
- Account Supervisor :
- Kelsey Kolisek
- Senior Account Executive :
- Katharine Morey
- Assistant Account Executive :
- Javen Joerger
- Assistant Account Executive :
- Eden McColl
- Sports Marketing :
- Genesco
- Sports Marketing VP :
- Laura Sipes
- Sports Marketing Analyst :
- Katelyn Krommenhoek
- Advertising :
- Direct Focus
- CEO & Founder :
- Barry Rosen
- Media Agency :
- OMD
- Senior Director Integrated Planning :
- Zach Garbiso
- Manager Integrated Planning :
- Valentina Cooper
- Associate Director :
- Blaine Thompson
- Production Company :
- Superprime
- Director :
- Rick Famuyiwa
- Managing Director/ EP :
- Rebecca Skinner
- Managing Director/Head of Sales :
- Michelle Ross
- Executive Producer :
- Kate Leahy
- Head of Production / EP :
- Matt Sanders
- Producer :
- William Green
- Editorial Company :
- The Den
- Editor :
- Christian Jordan
- Jr. Editor :
- Jake Swartz
- Sr. Cutting Assistant :
- Nic Watkins
- Sr. Executive Producer :
- Jennifer Mersis
- Head of Production :
- Kristina Thoegersen
- Senior Producer :
- Jessica Davis
- Post Production :
- The Mill
- Executive Creative Director :
- Matt Fuller
- Managing Director / EP :
- Anastasia Von Rahl
- Sr. Post Producer :
- Mari Suarez
- BLR Producer :
- Noan John Vinod
- Associate Producer :
- Abby Siegel
- Shoot Supervisor :
- John Leonti
- 2D Lead Artist :
- Lane Jolly
- 3D Lead Artist :
- Zsolt Krajcsik
- Matte Painting :
- Bill Lu
- Colorist :
- Paul Yacono
- Senior Color Producer :
- Denise Brown
- Audio :
- JSM Music
- Chief Creative Officer :
- Joel Simon
- Executive Producer :
- Jeff Fiorello
- Senior Producer :
- Norm Felker
- Senior Producer :
- Andrew Manning
- Producer :
- Sharon Cha
- Mixer :
- Bryan Gold
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