If you don't want to get up and start dancing after watching this infectiously fun Bacardi ad, you might be dead

Bacardi's latest ad contains an important public service announcement in the form of a tagline: "If it's a floor, it's a dance floor." Though we can think of some floors that should be exceptions (e.g., the floor of a small rowboat, the floor of the apartment above you), generally speaking the point is very well taken. And Bacardi drives it home in this infectiously fun 60-second romp of an ad out of BBDO New York that shows everything from streets and sidewalks to the floors of a barbershop and a laundromat being turned into dance floors by exuberant impromptu dancers strutting their stuff to music by Major Lazer. (There's also a 30-second cut that started airing on national TV on Monday.)

Directed by Tom Kuntz and choreographed by Rich&Tone, the ad focuses entirely on the feet and legs of its anonymous stars (who are actually pro dancers from Los Angeles, Miami, Jamaica, the Dominican Republic and Mexico). "We deliberately chose not to show any faces because faces are usually what marketers use to convey emotion," Bacardi's Director of Creative Excellence Laila Mignoni said in a statement. "By focusing on the physical and emotional movement evoked from the waist down, we think viewers will feel even more inspired to move." (And, of course, inspired to drink.)