This Man Has Sweet Dance Moves, And Doesn't Mind if You Watch

Southern Comfort and W+K Debut Latest Spot in 'Whatever's Comfortable'

Published On
Sep 06, 2013

Editor's Pick

This man is the very embodiment of "Dance like nobody's watching." Wieden & Kennedy debuts the latest installment in its "Whatever's Comfortable" campaign for Southern Comfort. Another stroke of casting genius resulted in this protagonist, who dances to the beat of his very own drum, or in thsi case, to "Estrelar," by Marcos Valle. As with previous spots, "Beach," and "Karate," the agency searched internationally for a person who would embody the spirit of being comfortable in your own skin. Looks like they found themselves a winner.


Sep 06, 2013
Brand :
Southern Comfort
Client :
Southern Comfort
Agency :
Wieden & Kennedy - New York
Executive Creative Director :
Scott Vitrone
Executive Creative Director :
Ian Reichenthal
Creative Director :
Jimm Lasser
Creative :
Cyrus Coulter
Creative :
Dave Canning
Producer :
Orlee Tatarka
Head of Content Production :
Lora Schulson
Editor :
Gavin Cutler
Post Executive Producer :
Sasha Hirschfeld
Visual Effects Company :
The Mill
Artist :
Marcos Valle
Music Supervisor :
Andrew Charles Kahn
Music Supervision :
Good Ear Music Supervision
Mix Company :
Sonic Union
Mixer :
Steve Rosen
Production Company :
Biscuit Filmworks
Editoral Company :
Mackenzie Cutler
Director :
Tim Godsall
Executive Producer :
Holly Vega
Line Producer :
Rick Jarjoura
Director, Photography :
Darko Suvac
Executive Producer :
Shawn Lacy

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