As part of its promotional push for the recently launched Dante's Inferno game, EA embedded some demonic ASCII figures into the source code of gaming and culture sites frequently targeted by the gaming demo:IGN, Daily Motion, Games Radar, WWE, Gamespot and Digg. The ASCII uglies also housed the URL hellisnigh.com along with code words that would unlock an "earthly reward" that included poster images, a PDF of the concept art book and game-themed wallpaper.