Last month, State Farm let NBA fans really get inside the head of the Houston Rockets' James Harden. Now new-ish teammate Chris Paul joins the fun, pairing off with dedicated State Farm agent Cole Perez, played by Oscar Nunez of "The Office" fame.
The latest spot in the "Get an agent that gets you" campaign finds Paul creating his own motivational spot, directed by Perez. An auteur he isn't, as we discover when Harden barges in to find the pair filming in the garage. A second spot features on-the-court drama, as Paul makes a no-look pass to Perez, a feat that's only possible when two players are in sync. Translation created both spots, as well as the giant Harden head.
Harden's no stranger to awkward, even absurdist ads. His prehensile beard in spots for Trolli candies is the stuff of legend.