"Homeland" actor David Harewood is one of four black celebrities to "turn white" in an outdoor campaign for Operation Black Vote, an organization dedicated to encouraging the African British and Asian British communities to vote. Ahead of the U.K. general election on May 7, iconic photographer Rankin captured Harewood, plus rapper Tine Tempah, soccer star Sol Campbell and Paralympic athlete Ade Adepitan, with their skin whitened by makeup. Created by Saatchi & Saatchi London, the posters each carry the strapline: "If you don't register to vote, you're taking the colour out of Britain."
Harewood also appears in the 60-second film above, running online. He appears covered in white makeup, which he wipes off with an appeal to viewers to register to vote so that their voices can be heard.