Delicates Fight Regulars as Laundry Comes to Life in This LG Spot
MJZ's Carl Erik Rinsch Directs a Laundry Battle
Editor's Pick
Move over, the Sharks and the Jets. It's the Delicates and Regulars that face off in the street, via some clever VFX, in this spot for LG, promoting its Twin Wash system.
The spot -- which highlights that with the new machine, you can put on a delicate and a regular wash at the same time -- has the laundry come to life without human bodies inside it, in a street fight that evokes "West Side Story," as we're reminded via the voiceover that your delicates and regulars have never gotten on. Shirts, pants and dresses all take part in some beautifully choreographed dance/fight sequences, before all the clothing falls in a heap and we're taken back to reality, with a woman loading the clothes into the two separate tubs.
MJZ's Carl Erik Rinsch helmed the spot; according to creative agency Hill Holliday, the production took four months, and involved CGI, motion capture and digital renders, with dancers and stunt actors performing the laundry battle. Digital Domain was responsible for the special effects.
Credits
- Date
- Jan 08, 2016
- Brand:
- LG
- Client:
- LG
- Agency:
- Hill Holliday
- Chief Creative Officer:
- Lance Jensen
- Group Creative Director:
- Kevin Daley
- Creative Director:
- Rick McHugh
- Executive Agency Producer:
- Paul Shannon
- Agency Assistant Producer:
- Jill Wyman
- Account Team:
- Kerry Benson
- Account Team:
- Scott Adler
- Account Team:
- Jacqueline Doherty
- Creative Planner:
- Baysie Wightman
- Production Company:
- MJZ
- Executive Producer:
- Kate Leahy
- Producer:
- Nathaniel Greene
- Director:
- Carl Erik Rinsch
- Cinematographer:
- Cory Geryak
- Line Producer:
- Nathaniel Greene
- Steadicam Operator:
- Ross Coscia
- Digital Production Company:
- Home VFX with Digital Domain
- Digital Production Company:
- Alt VFX
- Digital Production Company:
- Framestore LA
- Effects Supervisor:
- Eric Barba
- Editing House:
- Stitch Editorial
- Editor:
- Dan Swietlik
- Music House:
- South Music & Sound Design
- Sound Design:
- South Music & Sound Design
- Music Producer:
- Ann Haugen
- Post Production:
- Home VFX with Digital Domain
- Post Production:
- Alt VFX
- Post Production:
- Framestore LA
- Post Executive Producer:
- Nathaniel Greene
- Post Producer:
- Elizabeth Knovick
- Visual Effects Company:
- Home VFX
- Product CG Company:
- Alt VFX
- Vice President, Marketing:
- David Vanderwaal
- Director, Brand Marketing and Communications:
- Angela Smith
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