Reindeer Help Deliver the Beer in Holiday Ad From Stella Artois
Spot Returns to the Story of Brand's Birth
Nov 07, 2016
Stella Artois returns to the theme (last used in 2015's holiday ad) of how its beer was created as a holiday gift in this year's seasonal effort by Mother New York.
The spot, directed by Hanna Maria Heidrich at Radical Media, sees the brand's founder and master brewer struggling to deliver his first batch of beer on a snowy Christmas Eve in Leuven, Belgium -- until he gets some help from a herd of reindeer. VFX are by Framestore (well, you didn't think there were wild reindeer in Belgium, did you?).