Demi Moore and Mila Kunis have a 'lot in common' in AT&T ad

Campaign promoting new fast fiber speeds also stars Sofia Vergara

Published On
Jan 26, 2022

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Demi Moore and Mila Kunis are prepared to send up the fact that they have a "lot in common" (i.e, Ashton Kutcher), in the launch spot of a new celebrity-packed campaign from AT&T promoting its high-speed internet.

The push by the telecom giant, highlighting its new 2-gig and 5-gig fiber speeds, centers on the idea of ordinary people becoming so-called "gigillionaires" because of their high-speed internet. But that means celebrities might sometimes get eclipsed. 

In the first spot, Kunis and Moore are both attending a high school reunion. Both are expecting to win an award for Most Notable Alum (although playing it down in true celeb style). Not only are they shocked to spot each other on their way to the stage, but equally surprised when the award goes to Anna Gomez, an ordinary woman who's the school's "first gigillionaire." Moore and Kunis end up on stage with Moore muttering that she had no idea they went to the same high school and Kunis quipping that they "have a lot in common."

 
 

 

As a note to celebrity-watchers: Kunis and Moore really did both attend Fairfax High School, and it seems like they actually didn't know it until AT&T brought it to their attention, according to the brand's release. "It was during my first collaboration meeting with AT&T that we discovered Demi was also a Fairfax High alum," said Kunis in a statement. "I thought it would bring humor and laughs to what was already a great ad. I reached out to her and was so delighted she jumped on board. Now we’re just working on becoming gigillionaires." Moore added: "Who knew being a Fairfax alum would have brought this unexpected opportunity to come together with Mila in such a fun and playful way. AT&T has brought new depths to the importance of meaningful connection."

Another spot in the campaign features "Modern Family" star Sofia Vergara. In a similar storyline, she excitedly walks into a family gathering only to be outshone by a family member who now has AT&T Fiber. The spot will run in English and Spanish. A third spot will feature businesswoman Barbara Corcoran.

The ads, created via BBDO, will run in AT&T Fiber markets in more than 70 metro areas including L.A., San Francisco, Atlanta and Dallas in TV, digital, social, audio, and out-of-home.

Credits

Date
Jan 26, 2022
Client :
AT&T
Agency :
BBDO-New York
Director :
Jess Coulter
Production Company :
O Positive
Chief Marketing & Growth Officer :
Kellyn Smith Kenny
SVP Advertising & Creative Services :
Valerie Vargas
VP Advertising & Social Media :
Marc Burns
AVP Consumer Advertising :
Melissa Smith
Director Advertising :
Sujei Sierra
Lead Manager Advertising :
Aaron Schwartz
Marketing Associate Advertising :
Javier Gutierrez
Chief Creative Officer :
Matt Miller
EVP Executive Creative Director :
David Cuccinello
EVP Executive Creative Director :
David Povill
Executive Creative Director :
Rick Utzinger
Creative Director :
Rob Anton
EVP Group Executive Producer :
Julie Collins
Executive Producer :
Becky Reagan
Music Executive Producer :
Melissa Chester
Senior Integrated Business Manager :
Meg Foley
Managing Director :
Julien Lemoine
EVP Senior Director :
Dion Aralihalli
VP Account Director :
Rebecca Wojcicki
Account Supervisor :
Nate Pouley
Account Executive :
Bobby Walker
EVP Cost Consultant :
Harvey Lewis
SVP Business Marketing :
Alicia Dietsch
VP Corporate Brand Marketing :
Sandra Howard
AVP AT&T Business :
Pat Heeter
AVP Corporate Brand Marketing :
John Starkweather
Director Marketing Communications :
Andriana Davis
Lead Marketing Manager :
Lindsay Ellis
Marketing Manager :
Carie Jenson
President :
Rachel Nairn
Chief Creative Officer :
Matt Miller
Executive Creative Director :
Susan Young
Executive Creative Director :
Daniela Vojta
Creative Director :
EJ Lee
Creative Director :
Joey Monteverde
Creative Director :
Joey Castillo
Senior Copywriter :
Harley Kane Villena
Senior Designer :
Taylor Kline
Sr. Project Manager :
Ilene Echavarria
EVP Group Executive Producer :
Julie Collins
Producer :
Sasha White
Producer :
Megan Wattie
Producer :
Vince Varga
Managing Director :
Kathryn Brown
SVP Senior Director :
Sarah Morrison
Account Director :
Ashley Chase
Account Supervisor :
Tori Reed
Account Executive :
Carlyn Fox
Business Affairs :
Meg Foley
Chief Marketing & Growth Officer :
Kellyn Smith Kenny
SVP Advertising & Creative Services :
Valerie Vargas
VP Advertising & Social Media :
Marc Burns
AVP Consumer Advertising :
Melissa Smith
Director Advertising :
Sujei Sierra
Lead Manager Advertising :
Aaron Schwartz
Marketing Associate Advertising :
Javier Gutierrez
Chief Creative Officer :
Abe Garcia
Managing Director :
Lonnie Limon
Group Account Director :
Beatrice Sagaria Rossi
Account Director :
Mike Marinero
Account Supervisor :
Alex Castro
Account Executive :
Jessica Ramirez
Creative Director :
Juan Camilo Valdivieso-Martinez
Art Creative Director :
Carlos Ortega
Sr. Art Director :
Daniel Vicente
Executive Producer :
John Costlello

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