Yelp next week will begin a $50 million national ad campaign designed to encourage people to use its service for more than just restaurant reviews. Building on its first national TV campaign last year, Yelp this time will include video ads on Snapchat and Instagram.

Ben Sinclair, who plays a Brooklyn pot dealer in HBO's "High Maintenance," again appears in humorous vignettes about finding a dentist, a yoga instructor and a hotel.

"The reason we extended into some of the areas we selected like hotel and dentist is we are seeing more and more people begin to use Yelp in those areas, so we are understanding there is a natural need for those and we want to amplify that," said Brian Osborn, VP-consumer marketing at Yelp. "It also just helps reinforce Yelp's reach beyond just your home and where you live. We selected hotel for that reason. We have also been spending more energy to focus on the medical side and helping people make that choice, too."

The campaign was created by San Francisco-based Reid Sheehan Latimer & Crew, which was also behind Yelp's 2015 campaign.

Continuing reading the full post at AdAge.com: "Yelp's New Campaign Looks to Drive Use Beyond Restaurants."