Charity Markets Cardboard Boxes To Movers to Help Homeless
Boxes illustrate tales of homelessness and create new revenue stream.
Published On
Apr 16, 2013
Editor's Pick
Publicis London has created a new revenue stream for youth homelessness charity DePaul UK by selling cardboard boxes to people who are moving home. Each box sold by the Depaul Box Company tells the story of a real young homeless person, together with line illustrations of the person. Boxes are priced at 30 pounds per pack of 10, 40 pounds per pack of 20 and 60 pounds per pack of 30, available at www.depaulbox.co.uk.
The pro bono activity is also being supported by PR agency MSL and Clear Channel UK, which has donated more than 200,000 pounds worth of premium outdoor media space to advertise the initiative.
Credits
- Date
- Apr 17, 2013
- Brand :
- Depaul UK
- Client :
- Depaul UK
- Agency :
- Publicis-London
- Executive Creative Director :
- Andy Bird
- Managing Director :
- Will Arnold-Baker
- Copywriter/Art Director :
- Josh Norbury
- Copywriter/Art Director :
- Leo Bellis-Jones
- Illustration :
- Josh Norbury
- Illustration :
- Leo Bellis-Jones
- Illustration :
- Bryan Riddle
- Agency Producer :
- Debbie Burke
- Creative Planner :
- Ben Worden
- Project Lead :
- Anthony Harris
- Photographer :
- Mark Wesley
- Head of Technology :
- David Clarke
- Digital Design :
- Paul Sparrow
- Head of Digital Project Management :
- Ken Blake
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