Tequila beer brand Desperados is turning your dance moves into nightclub-saving donations

The Heineken-owned brand created the 'Rave to Save' app with We Are Pi

Published On
Mar 22, 2021

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Desperados, the Heineken-owned tequila beer, has long aligned itself with club culture, with campaigns such as its Epic House Parties. Now, the brand is trying to help out Europe's shuttered nightclubs as they try to recover from the pandemic. 

Desperados and agency We Are Pi have created a campaign around an app called Rave to Save, which will turn people's dance moves into donations to clubs via a series of virtual dance parties. The app, developed by Robot Kittens, tracks users' dance steps using smartphone tech and for every 1000 steps they make (around 10 minutes of dancing), it will donate one euro towards the clubs. (Seems as if this can also double as a workout tool.)

App users can also boost how much they contribute by making a direct donation to clubs in Germany, U.K. and Spain that will be hosting the parties. This will then be matched by Desperados, up to €30,000 per event.

The first of eight events takes place this Saturday (March 27) at Berlin’s Prince Charles club and will feature "epic disco and house beats" by headliner Purple Disco Machine, with support from Nakadia. The event will be livestreamed on Beatport’s Facebook and YouTube channels.

“With nightclubs and music venues forced to keep their doors shut for months, Europe’s nightlife sector has taken a big hit from the pandemic. At Desperados, we believe we have a responsibility to support an industry that is so deeply entrenched in our DNA," said Rutger van der Stegen, Head of Marketing Global Desperados, in a statement.


Mar 22, 2021
Client :
Agency :
We Are Pi
Global Marketing Manager :
Rutger van der Stegen
Global Brand Manager :
Bianca Cioti
Brand Manager Global Brands :
Frida Boeke
Junior Brand Manager Global Brands :
Jannis Falge
Global International Brands :
Hannah Nottage
Chief Executive Officer :
Alex Bennett-Grant
Executive Creative Director :
Rick Chant
Creative :
Pierre Gilles
Creative :
Ankita Tobit
Head of Design :
Seth Josephs
Designer & Animator :
Nick Fatouris
Head of Strategy :
Mark Lester
Senior Strategist :
Chloe Ribas
Business Director :
Sam Grischotti
Account Director :
Luke Welch
Head of Production :
Kim Buttery
Senior Producer AV :
Vyvy Ly
Senior Producer App :
Ekat Golovkina
Senior Producer App :
Billy Linker
Business Affairs Manager :
Barrie Williams
Business Affairs Manager :
Emilie Douque
App Production Company :
Robot Kittens
Local Production Company :
Cinematographer :
Jack Wilkinson
Editor :
Pete Fullarton
Editor :
Finn White Thomson
Colorist :
Tim Smith
Sound Design & Music :
Arthur Vincent
Line Producer :
Damon MacDonald
Digital 3D Production :
Uni_verse Studio
PR Agency :
Edelman UK
Media :
Red Star
Event Partner DJ Stream and Event :
Event Partner Hologram Technology :
Jack Morton Worldwide

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