Shreddies : Diamond Shreddies Combo Pack
Shreddies releases its cheeky Combo Pack, which contains the original square Shreddies and the new diamond shape that looks stunningly familiar. On
Published On
Sep 29, 2008

Editor's Pick
Shreddies releases its cheeky Combo Pack, which contains the original square Shreddies and the new diamond shape that looks stunningly familiar. On diamondshreddies.com, web videos feature the President responding to concerned customers, who feel hood-winked by the marketing ploy, and their real letters--Ogilvy, Toronto reports that Post has received many calls and letters in response to the diamond Shreddies campaign. What better response than poking fun at consumer complaints?
Credits
- Date
- Sep 29, 2008
- Client :
- Shreddies
- Agency :
- Ogilvy & Mather-Toronto
- Chief Creative Officer :
- Nancy Vonk
- Chief Creative Officer :
- Janet Kestin
- Associate Creative Director, Art Director :
- Ivan Pols
- Associate Creative Director, Copywriter :
- Tim Piper
- Copywriter :
- Hunter Somerville
- Producer :
- Ken Rodger
- Producer :
- Brenda Surminski
- Brand :
- Shreddies
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Project Type