Models wear freakishly large smiles in Diesel's latest ad
Campaign conceived by Creative Director Glenn Martens is memorably creepy
Editor's Pick
The latest fashion campaign from Diesel may grab your attention, even if it creeps you out somewhat.
The film advertises its new "Diesel X Diesel" collection, which brings back vintage pieces while updating them for 2021, and it features a series of models going about everyday activities. They wash up, iron, unload the dishwasher, mow the lawn and more—but all while wearing freakishly super-sized smiles.
The spot and accompanying print ads were created in-house and directed by Johnny DuFort at DoBeDo Represents, who's known for his surrealist photography. (Diesel's agency of record remains Publicis Italy, however the agency did not work on this campaign.)
Diesel describes the campaign as "surreal" and says it's inspired by the brand's founding values and its "Successful Living" ethos. Diesel's new Creative Director Glenn Martens, who joined the company in October, said in a statement that it was "inspired by our constant pursuit of happiness" featuring "surreal imagery that evokes a sense of nostalgia and captures the spirit of the decades that inspired this collection."
Credits
- Date
- Mar 25, 2021
- Client :
- Diesel
- Photographer/Director :
- Johnny Dufort
- Photographer/Director :
- Do Be Do Represents
- Creative Direction :
- Christopher Simmonds
- Casting :
- Midland Development Corporation
- Stylist :
- Ursina Gysi
- Stylist :
- M+A Worldgroup
- Hair Artist :
- Cyndia Harvey
- Hair and Make Up :
- Art Partner
- Makeup Artist :
- Lauren Parsons
- Director of Photography :
- Eoin McLoughlin
- Director of Photography :
- Vision Artists
- Set Designer :
- Poppy Bartlett
- Set Designer :
- Magnet
- Manicurist :
- Pebbles Aikens
- Manicurist :
- The Wall Group
- Production :
- Holmes Production
- Talent :
- Mya
- Talent :
- Scouted by Mollie
- Talent :
- Raj
- Talent :
- PRM
- Talent :
- Jose Luis
- Talent :
- Menace Model Management
- Talent :
- Katey
- Talent :
- Body London
- Talent :
- Mensah
- Talent :
- Premier Model Management
- Talent :
- Jaden
- Talent :
- Models 1
- Talent :
- Kelly Anna
- Talent :
- Ugly
- Talent :
- Stan
- Talent :
- Oliver
- Talent :
- Michael
- Talent :
- Debbie
- Talent :
- Scouted by Mollie & Trill
- Editing :
- Tom Chick
- Color Grade & Effects :
- Coffee + TV
- Retouching :
- IMGN Studio
Need a credit fix? Contact the Creativity Editors
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