This stirring SFW sports ad is actually a spot for something very NSFW

Not every athlete faces down an opponent. Some contend only with the beating of their own…hearts. In this spot featuring four athletes in four disciplines--soccer, basketball, skateboarding and boxing--the intensity builds, breaths come more ragged, everything is blocked out but the prize. In a superb bit of a copy that strings together a seemingly endless litany of entendres, Madrid agency Officer & Gentleman presents an inspirational vision in line with the melodramatic monologues popular with sports brands these days.