This stirring SFW sports ad is actually a spot for something very NSFW

Pornhub gets dramatic to promote its new 'accessory'

Published On
May 08, 2018

Editor's Pick

Not every athlete faces down an opponent. Some contend only with the beating of their own…hearts. In this spot featuring four athletes in four disciplines--soccer, basketball, skateboarding and boxing--the intensity builds, breaths come more ragged, everything is blocked out but the prize. In a superb bit of a copy that strings together a seemingly endless litany of entendres, Madrid agency Officer & Gentleman presents an inspirational vision in line with the melodramatic monologues popular with sports brands these days.

Of course, O&G is the agency for adult streaming site Pornhub, and twist endings are its stock in trade. Like its holiday spot for Pornhub Premium or an animated "Justino" spoof, this ad ends with a visit to a laptop and a little alone time. This time, it's ostensibly an ad for Pornhub socks, the latest gimmick created by the agency that also released the Wankband exercise tracker and the TrickPics Snapchat filter for (nearly) nude sexting.

The socks themselves are adorned with the likenesses of popular porn stars like Asa Akira, Madison Ivy and Johnny Sins. There's no Stormy Daniels, but those would probably cost $129,982 more than the $18.00 MSRP.

"Designer socks are all the rage right now, so we've been looking into entering this space for quite some time, but we wanted to do it in a way that satisfied our users' needs both in their daily lives and in their most intimate moments," says Pornhub VP Corey Price in a statement. "That's why we created these one-of-a-kind dirty socks. They look and feel great on your feet but when placed on your hands, they unlock a whole new world of fantasy."

Credits

Date
May 08, 2018
Brand:
Pornhub
Client:
Pornhub
Agency:
Officer & Gentleman
Executive Creative Director:
Javi Iñiguez de Onzoño
Executive Creative Director:
Alex Katz
Managing Director:
Jose Ortiz
Account Director:
Alejandro Fata
Agency Producer:
Beto P.F.
Strategic Planner:
Ainara Aizpuru
Creative Director:
Edu Lozano
Art Director:
Alex Katz
Art Director:
Daniel Marco
Art Director:
Luis Álvarez
Copywriter:
Javi Iñiguez de Onzoño
Copywriter:
Mónica Gramunt
Copywriter:
Javi Dieguez
Packaging Design:
Luis Álvarez
Web Design:
Daniel Marco
Production Company:
Bosalay Films
Director:
Iñigo Jiménez
Executive Producer:
Pablo Zorrilla
Executive Producer:
Felipe Salas
Producer:
Unai Somoza
Director, Photography:
Hugo Prats
Color Grading:
Rodrigo Carrasco
Music:
Rodrigo Carrasco
Sound Director:
The Lobby
Voice Talent:
Keyon Mayo

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Project Type