When tech fails, the forest helps a dad connect with his curious daughter
No AI can offer the answers that nature can, says new Ad Council spot fom David & Goliath
Editor's Pick
It's tempting to think technology has all the answers, but not every question can be handled by AI. When it comes to pondering the natural world and the feelings it can invoke in us, it's better to go to the source.
In a new Ad Council spot for the U.S. Forest Service, a dad and daughter duo do just that. When virtual assistant "Bobo" can't figure out if trees tell each other stories (they do), the pair heads out to the woods to explore deep mysteries.
Do clouds take naps? Can birds draw pictures? The internet keeps drawing a blank, so daughter finally turns to dad's expertise and gets the answer she's looking for.
The 60-second TV spot is directed by "Silicon Valley" actor Matt Ross and was created by David & Goliath as part of a campaign celebrating the 50th anniversary of the National Trails System Act, which commissioned the well-traveled hiking and walking routes so many Americans enjoy. The campaign also includes out-of-home, digital and social placements driving audiences to DiscoverTheForest.org.
Credits
- Date
- Aug 23, 2018
- Brand :
- U.S. Forest Service
- Founder & Chairman :
- David Angelo
- Chief Creative Officer :
- Bobby Pearce
- Creative Director :
- Marcelo Padoca
- Creative & Art Director :
- Fernando Reis
- Senior Art Director :
- Kristopher Wong
- Associate Creative Director :
- Chris Mead
- Director of Broadcast Production :
- Paul Albanese
- Executive Producer :
- Curt OBrien
- Senior Broadcast Producer :
- Brandon Kusher
- Junior Producer :
- Natalia Celis
- Director of Digital Production :
- Peter Bassett
- Senior Digital Producer :
- Noah Luger
- Director of Print Services :
- Meredith Walsh
- Group Planning Director :
- Andrew Lynch
- Junior Strategist :
- Delaney Thompson
- Senior Social Media Strategist :
- Natalie Gomez
- Managing Director :
- Robin Osborne
- Assistant Account Executive :
- Alexis Niekamp
- Executive Director of Business and Legal Affairs :
- Rodney Pizarro
- Senior Business Affairs Manager :
- Natasha Royzina
- Production Company :
- Iconoclast
- Director :
- Matt Ross
- Managing Director :
- Charles-Marie Anthonioz
- Executive Producer :
- Valerie Romer
- Producer :
- Magali Selosse
- Director of Photography :
- Christopher Blauvelt
- Music and Sound Design Company :
- Satellite
- Music Producer/Partner/Owner :
- Kito Siqueira
- Music Producer/Partner/Owner :
- Roberto Coelho
- Client Services/Account :
- Fernanda Costa
- Production Coordinator :
- Ana Lucia Cordeir
- Production Coordinator :
- Tina Aguiar
- Arranger :
- Mike Vlcek
- Arranger :
- Hurso Ambriffi
- Arranger :
- Daniel Lasbek
- Editorial :
- Arcade Edit
- Editor :
- Nick Rondeau
- Asst. Editor :
- Drew Neuhart
- Asst. Editor :
- Eirinn Disbrow
- Managing Partner :
- Damian Stevens
- Executive Producer :
- Crissy DeSimone
- Head of Production :
- Kirsten Thon-Webb
- Sr. Producer :
- Alexa Atkin
- VFX Supervisor/Lead Compositor :
- Jake Montgomery
- Flame Artist :
- Mark Holden
- Flame Artist :
- Miles Essmiller
- Lead CG Lighter :
- Brian Burke
- CG Artist :
- Jason Daoud
- Producer :
- Ashley Greyson
- Executive Producer :
- Asher Edwards
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