Disney+ pulls the Simpsons, the Kardashians and 'Walking Dead' zombies into the magical kingdom

Ian Pons Jewell directs Leo Burnett's ad for the EMEA region

Published On
Jan 24, 2022

Editor's Pick

Disney+ takes viewers on a magical, seamless journey through an apartment block showcasing its content, in an epic new spot for the EMEA region designed to tempt even more TV audiences to subscribe.

Blending live action and CGI, the spot, from Leo Burnett, was helmed by Ian Pons Jewell, known for his distinctive fantastical style on ads including Xbox's "Us Dreamers" and Squarespace's "Launch It."

It opens to a remixed soundtrack of "Wondrous Place" by Billy Fury as a camera descends from the sky onto a collection of apartment buildings whose silhouette resembles the iconic Disney Castle. The castle is actually a collection of separate buildings, one topped with an illuminated Disney+ sign. From there, the camera sweeps viewers into a journey through the various abodes.

There, we they witness live-action scenes featuring content available on Disney+, from “Toy Story” to “The King’s Man,” “The Simpsons,” “The Kardashians,” “The Book of Boba Fett,” and ”The Walking Dead.” In each scene, the inhabitants take cues from the content the characters are watching: for example, in one we see a family jumping down on a sofa together just like the well-known "Simpsons" sequence, while in another, a bunch of zombies watching "The Walking Dead" try to make breakfast and claw at the TV screen. The film ends with the camera shot pulling out of the apartment blocks to reveal all six rooms. 

The "House of Disney" campaign will run across TV, cinema and on social. It comes as Disney+ is about to launch a raft of new content for EMEA viewers including “Pam and Tommy,” “The King’s Man” and “The Walking Dead." The point is to showcase that the breadth of Disney+ offerings goes beyond what the typical viewer might expect. 

“Disney+ is fast becoming known for TV and movies beyond the expected—as so many of us who time-traveled with the “Beatles: Get Back” recently can testify to," commented Publicis Groupe UK’s Chief Creative Officer Ben Mooge, in a statement. "Disney has almost 100 years of rich heritage in setting the bar on storytelling and production—so we’ve brought the same care and craft in bringing this familiar yet surprising House of Disney+ to life.”



Jan 24, 2022
Client :
Agency :
Leo Burnett-London
Publicis Group UK CCO :
Ben Mooge
Leo Burnett CCO :
Chaka Sobhani
Leo Burnett ECD :
Mark Elwood
Creative :
Ben Mooge
Creative :
Drew Davies
Creative :
Angus Crombie
Planner :
David Hackworthy
Business Lead :
Steph Bates
Account Team :
Alex Light
Account Team :
Walker Hill
Agency Producer :
Megan O’Hagan
Media Buying Agency :
Publicis Imagine
Media Planner :
Barry Ferguson
Media Planner :
Tara Eskandari
Media Planner :
Rose Alexander
Media Planner :
Deyo Adetosoye
Production Company :
Editor :
Tom Lindsay
Editor :
Assistant Editor :
Helena Teixeira
Assistant Editor :
Jacques Simon
Production Company :
Director :
Ian Pons Jewell
Edit Producer :
Ella Sedgwick
Executive Producer :
Jon Adams
Mauro Chiarello
Production Designer :
Robin Brown
Wardrobe :
First AD :
James Dyer
Choreographer :
Charlie Mayhew
Service Company :
Radioaktive Film
EP :
Sasha Bevka
Producer :
Tanya Sokolova
Post-Production Company :
Time Based Arts
VFX Supervisor :
James Allen
CG Shoot Supervisor :
Ihor Obukhovskyi
VFX Producer :
Chris Aliano
Flame Lead :
Sheldon Gardner
Nuke Lead :
Matt Shires
CG Lead :
Sam Osborne
Grade :
Simone Grattarola
Audio Post-Production Company :
String and Tins
Sound Design & Mix :
Will Cohen
Sound Design & Mix :
Culum Simpson
Music Production :
Nick Hill
Music Supervision :
Mike Bamford
Music Supervision :
Hywel Evans
Audio Producer :
Eimear Ni Ghuaire
Audio Producer :
Alina Miroshnichenko
Concept Design :
Heri Irawan
Concept Design :
Hans Park
2D Team :
Ollie Ramsey
2D Team :
Thiago Dantas
2D Team :
Bernardo Varela
2D Team :
Manolo Perez
2D Team :
Sarah Breakwell
2D Team :
Timo Huber
2D Team :
Ralph Briscoe
2D Team :
Will Robinson
2D Team :
Flavio Kawamoto
3D Team :
Nick Smalley
3D Team :
Ben Cantor
3D Team :
Teodora Retegan
3D Team :
Ian Baird
3D Team :
Bethan Williams
3D Team :
Nigel Timms
3D Team :
Chris Wood
3D Team :
Tom Di Stasio
3D Team :
Yann Kacprzak
3D Team :
Zoé Sottiaux
3D Team :
Emma Malric

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