Domino's Christmas campaign could bring yodeling carolers to your door
Campaign from VCCP adds a festive element to earlier yodeling ads
Editor's Pick
Earlier this year, Domino's U.K. arm brought an Alpine flavor to the world of pizza takeout in a TV ad featuring people who yodeled their pie orders, a promotion for the chain's group ordering. Now, it's back with a festive version.
The pizza chain's first-ever U.K. Christmas ad takes place at a festive concert (which, like TK Maxx's ad, is packed full of people and not a single mask-wearer in sight). The choir looks ready to serenade us with carols, but instead, the nervous head choirboy launches into a yodel. The translation in subtitles reads "Domino's after the show?" The other members (again, in translated yodel) chime in that it's a great idea and that there's even a festive pizza. One of the stars of the original yodeling ad, sitting in the audience, joins in too. The film was directed by Somesuch’s Sam Hibbard, who helmed the previous spot.
There's a fun social extension to the campaign; customers who place their order through the group ordering function on the brand’s app will be entered into a chance of experiencing the yodeling choir in person. The choir will turn up on their doorsteps "singing beautiful Domino’s- themed carols," we're told, while delivering the festive pizza. Domino's will also film and capture the experiences for social content which will roll out on TikTok, Snapchat and Instagram on Dec. 6.
Credits
- Date
- Nov 17, 2021
- Client :
- Domino's Pizza
- Agency :
- VCCP
- Creative Director :
- David Masterman
- Associate Creative Director :
- Elias Torres
- Associate Creative Director :
- Daniel Glover James
- Group Head of Planning :
- Ellie Gauci
- Senior Planner :
- James Bagan
- Integrated Project Director :
- Brad Willis
- TV Producer :
- Helen Brownlie
- Senior Creative Producer :
- Aymeric Gauvain
- Senior Account Director :
- Myles Cryan
- Account Director :
- Jasper Wolley
- Account Manager :
- Natalina Robarts
- Senior Designer :
- Lee Bodell
- Head of Art :
- Ali Augur
- Artworker :
- Paul Craig
- Studio Manager :
- Scott Mitchell
- Director :
- Sam Hibbard
- Producer :
- Lucy Gossage
- Production Company :
- Somesuch
- Editor :
- Ed Cheesman
- Editor :
- Final Cut
- Colorist :
- James Bamford
- Post House :
- The Mill
- Audio :
- Jack Sedgwick
- Audio :
- King Lear
- Integrated Creative Producer :
- Asli Yardimci
- Senior Account Director :
- Harriet Guppy
- Senior Account Manager :
- Sheri Matthews
- Senior Planner :
- Nathan Velayudhan
- Media Buying Agency :
- Havas Media
- Strategy Partner :
- Hannah Gillett
- Planning Partner :
- Rhiannon Moore
- Client Director :
- Tabitha Parkes
- Planning Manager :
- Leila King
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