Best of 2016 No. 2 Print/Design/OOH: Donald Trump Melts Down on the Cover of Time Magazine

Illustrator Edel Rodriguez Captures Candidate in Midst of Turmoil

Published On
Aug 11, 2016
Donald Trump Meltdown Cover


Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

This Time magazine cover, our No. 2 pick in the year's best print and design, artfully captured a moment in election history, when it seemed Donald Trump and his campaign team were undergoing a "meltdown." Illustrator Edel Rodriguez brought his astute eye in encapsulating the idea with Trump's minimalist face dripping down like a candle set aflame, which was later updated on another cover when things seemed to take a turn for the worse.

Original Post:

Republican Presidential Candidate Donald Trump has continued to inflame audiences with controversial remarks this week -- first, with his Second Amendment comment about his Democratic opponent Hillary Clinton (which inspired this ad), and more recently, calling President Barack Obama the "founder of ISIS." Blunders such as these are among the factors bringing great turmoil in the Republican party itself, as documented in Time Magazine's cover story this week, "Inside Donald Trump's Meltdown," encapsulated powerfully in this striking cover image.

The illustration is simple and succinct, capturing the billionaire's face oozing down like a lit candle, with the spare cover line: "Meltdown." It was created by Edel Rodriguez, a Cuban-born artist known for taking on tough topics such as gun control, racial relations in the U.S. and gender equality. He's conceived covers for Billboard, The New Yorker and Newsweek, including controversial imagery for the latter's cover story on women in Silicon Valley.