Book Jacket Turns Into Parcel To Donate to Charity
BMF and Random House help readers pass books on to homeless Australians
Mar 26, 2013
Australian creative agency BMF is encouraging donations of books to The Footpath Library - a charity which provides books for homeless and disadvantaged - with a specially designed dust jacket that turns into a parcel. The campaign was created on behalf of publisher Random House Australia.
Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need. The first series of five adults and children's titles was released on 14 March at Sydney's Gleebooks Bookstores through Random House Vintage. Authors include Peter Fitzsimons, Nick Earls and Stephen Dando-Collins. The dust jacket design is pending patent globally and an international roll-out is planned for the near future.