TV Doctor Kate Walsh Warns You of Addiction to 'Best Fiends'
YouTube Stars Rosanna Pansino and Joey Graceffa Also Feature in Campaign
Sep 01, 2016
"Grey's Anatomy" and "Private Practice" star Kate Walsh puts on her very best TV doctor face again for a humorous set of ads promoting mobile game "Best Fiends."
The campaign, by the game owner Seriously, was directed by Adam "Rosey" Rosenblatt at Radical Media and features Walsh warning of the dangers of addiction to the game, and treating patients who have been unable to stop playing it. They include YouTube stars Rosanna Pansino and Joey Graceffa, who also feature in separate spots in the campaign -- Pansino is obsessively making Best Fiends-themed cupcakes while Graceffa keeps insisting he's a YouTube star. The ads capture the tone of medical concern perfectly, and Walsh is inspired casting.