TV Doctor Kate Walsh Warns You of Addiction to 'Best Fiends'

YouTube Stars Rosanna Pansino and Joey Graceffa Also Feature in Campaign

Published On
Sep 01, 2016

Editor's Pick

"Grey's Anatomy" and "Private Practice" star Kate Walsh puts on her very best TV doctor face again for a humorous set of ads promoting mobile game "Best Fiends."

The campaign, by the game owner Seriously, was directed by Adam "Rosey" Rosenblatt at Radical Media and features Walsh warning of the dangers of addiction to the game, and treating patients who have been unable to stop playing it. They include YouTube stars Rosanna Pansino and Joey Graceffa, who also feature in separate spots in the campaign -- Pansino is obsessively making Best Fiends-themed cupcakes while Graceffa keeps insisting he's a YouTube star. The ads capture the tone of medical concern perfectly, and Walsh is inspired casting.


Sep 01, 2016
Brand :
Best Fiends
Client :
Best Fiends
Company :
Creative Director :
Marc D'Avignon
Creative Director :
Jay Berry
Producer :
Sarita White
Vice President, Marketing :
Philip Hickey
Chief Executive Offier :
Andrew Scalbow
Chief Creative Officer :
Petri Jarvilehto
Production Company :
Radical Media
Director :
Adam "Rosey" Rosenblatt
Executive Producer :
Jim Bouvet
Executive Producer :
Frank Scherma
Head of Production :
Cathy Dunn
Production Supervisor :
Chris Howard
Editorial Company :
Editor :
JJ Lask
Post Producer :
Evann Borgman
Executive Producer :
Zarina Mak
Assistant Editor :
Tyler Hurst
Visual Effects :
PS260 Finishing
Visual Effects Producer :
Andy Philippi
Flame Artist :
Margaret Yang
Motion Graphics :
Michael Marciano
Color :
Company 3
Colorist :
Dave Hussey
Music/Sound Designer :
Beacon Street Studios
Mix Company :
Beacon Street Studios
Mixer :
Amber Tisue

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Project Type