Why would you shop for holiday gifts on eBay? Well, because you don't want to be a boring shopper, like everybody else. That's the message of the online retailer's holiday campaign this year, a series of spots by 72andSunny directed by Smuggler's Randy Krallman.
The ads show a series of dull, unimaginative shoppers handing over their gifts, wrapped in boring beige paper, and explaining tonelessly how they bought them: from the same place as last year, the place everyone else goes, or that they bought a cheaper version of the item desired, that "nobody's every heard of." One has even sent a photo of the perfect item she meant to get, as it didn't ship in time. Using the retailer's ongoing tagline, the ads encourage viewers to "Fill your cart with color."
eBay is also encouraging people to shop early for holiday gifts now by offering deals on brand name goods until Nov. 9, and offering a new Guaranteed Delivery program for fast shopping.