DoorDash’s new campaign focuses on Hispanic millennials and Gen Zers with a phrase many of them may have heard from their parents: “Hay comida en la casa,” meaning “There’s food at home.”

The work, from Gut Miami, includes a spot showing three families out driving, when the kids ask if they can get food. All of the parents reply, “Hay comida en la casa,” disappointing the kids—until they get home to learn their parents have DoorDashed the tacos, pizza and fast food they were craving.

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“Our goal was to dial up the childhood nostalgia. U.S. Hispanic consumers can almost universally relate to the little girl riding in the back seat and wanting something out of the ordinary for dinner, only to be told there’s food at home,” said Juan Javier Peña, Gut North America’s chief creative officer. “Family dinners are an important part of their lives, so we wanted the work to resonate across generations and show how DoorDash can help busy families make the everyday experience of enjoying a meal together a special moment.”

The spot will run nationally on TV and streaming, digital and social media.

The campaign will also include out-of-home ads in Los Angeles, Miami and Houston. The art for the ads was created by Black Madre, an illustration studio from Brazil. The ads use colorful Hispanic patterns featuring various foods and say, “Hay DoorDash en la casa.” The artists behind the ads are Colombian illustrator, printmaker and graphic designer Rosas Moncada; Venezuelan freelance illustrator Caribay Benavides; and visual artist Chelsy Escalona.

“By partnering with a range of talented Hispanic creators, we’re able to authentically capture this universal experience, the power of family dinner and the joy of sharing a meal together,” said Eli Vélez, DoorDash managing director for partner agencies and Superette, DoorDash’s in-house creative agency.

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