With the surge of deliveries in Canada last year, DoorDash Canada is showing how delivery services may ease the minds of consumers during stressful moments in their lives.
The 30-second commercial above, released this week, depicts just such a situation—a couple struggling to prepare for a dinner party. Two additional 15-second spots center on new parenthood and heartbreak.
"The aim was to create something grounded by these relatable moments while being visually over-the-top,” said Meghan Kraemer, co-founder and executive creative director of Hard Work Club in Toronto, which made the spots, running on TV and digital.
Billboards depicting the range of delivery options available through DoorDash, such as groceries, cosmetic products and snacks. DoorDash worked with agency No Fixed Address on the OOH. This builds on the delivery service's “Dash That” branding, with the billboards incorporating the slogan.
Last November, the brand launched a partnership with beauty retailer Sephora to offer on-demand delivery of Sephora’s products to customers. And a month prior, DoorDash began its partnership with 1,100 Loblaw banner stores, including Loblaws, Shoppers Drug Mart, Real Canadian Superstore, Atlantic Superstore, Provigo and Maxi & Cie, expanding its offerings of grocery deliveries.
“DoorDash now delivers pretty much everything, including all the products you’d find on billboards around your neighborhood. Building on the brilliant campaign the DoorDash team put together, we saw a fun opportunity to do the unexpected and turn these everyday ads into DoorDash delivery ads,” said Alexis Bronstorph, co-chief creative officer of No Fixed Address, in a statement.