See DoorDash’s Super Bowl spot starring Daveed Diggs and the Sesame Street Muppets

Big Bird, Cookie Monster, Super Grover and others show how it brings items from the neighborhood

Published On
Feb 08, 2021

Editor's Pick

The Sesame Street classic “People in Your Neighborhood” gets a delivery-themed overhaul in DoorDash’s Super Bowl ad debut, a performance led by Daveed Diggs and filled with some of the children’s show’s well-known characters.

DoorDash used its 60-seconds of air time in the game’s first quarter to showcase restaurant delivery and other items available from a wider variety of merchants.

The spot opens as Big Bird sees Diggs sitting on a stoop enjoying some food that was just delivered. “You can get all sorts of things delivered from the neighborhood,” Diggs tells Big Bird.

Then, they’re off for a walk—including a brief tap dance for Diggs and a shop owner—as the familiar notes of the song progress. Updated lyrics about neighborhood delivery are delivered by Diggs, Cookie Monster and others. And Super Grover, after getting a mango smoothie, acts, well, like Super Grover.

The campaign comes from the Martin Agency and was directed by Michel Gondry.

Diggs was already familiar with Sesame Street, having been on the show in 2017. A video of him singing and adding a rap to “Rubber Duckie” has been viewed more than 6.1 million times on YouTube.

DoorDash plans to donate $1 for every order placed on Feb. 7 and 8, up to $1 million, to Sesame Workshop, the nonprofit organization behind Sesame Street.

“As a nonprofit, we appreciate that this partnership and philanthropic support will elevate and advance our mission to help kids everywhere grow smarter, stronger, and kinder,” Sesame Workshop Chief Marketing Officer Samantha Maltin said in a statement. “Community is at the heart of all we do, and we are grateful to DoorDash for helping us further our work when children and families need us most.”


Feb 08, 2021
Client :
Agency :
The Martin Agency
Chief Creative Officer :
Danny Robinson
EVP / Executive Creative Director :
Jerry Hoak
Creative Director :
Jonathan Richman
VP / Creative Director :
Steve Sage
ACD / Writer :
Deric Nance
Copywriter :
Jayne Goodall
Art Director :
Kelsey Whipple
EVP / Head of Integrated Production :
Tasha Dean
Executive Producer :
Tricia Hoover
Senior Producer :
Ann Parker
Digital Producer :
Chris Gsell
Junior Producer :
Rachel Bensinger
SVP / Director of Business, Legal and Financial Affairs :
Dusty Slowik
Financial Manager :
Elizabeth Moore
SVP / Group Account Director :
Jordan Muse
Account Director :
Katie White
Account Supervisor :
Lea Chastine
Account Executive :
Robert Clark
Group Project Manager :
Sagar Shah
Project Manager :
Lindsay Marshall
SVP / Managing Director, Cultural Impact Lab :
Jaclyn Ruelle
SVP / Head of Communications and Engagement Strategy :
Greg Fischer
Senior Communications Manager, Cultural Impact Lab :
Matt Kesler
Senior Strategist :
Luke Divita
Strategist :
Blake Smoral
Production Company :
Director :
Michel Gondry
Managing Director/Executive Producer :
Lisa Tauscher
Head of Production :
Kelly Martin
Producer :
Raffi Adlan
Senior Production Supervisor :
Debo DeBartolo
Production Supervisor :
Matty Rich
Director of Photography :
Darren Lew
1st AD :
Gabe Blom
Production Designer :
Maxwell Orgell
Art Director :
Alex Fagin
Key Costumer :
Karen Baird
Editorial :
Final Cut
Editor :
Jeff Buchanan
Editor :
Dillon Stoneburner
Assistant Editor :
Evan Bluestein
Producer :
Jamie Nagler
Head of Production :
vAna Orrach
Executive Producer :
Suzy Ramirez
Post :
Jamm VFX
Colorist :
Adam Scott
Color Assist :
Carver Moore
VFX Supervisor/ Lead Compositor :
Glyn Tebbutt
Shoot Supervisor :
Eric Pascarelli
Flame Artist :
Brian Hajek
Flame Artist :
Graziella Gandolfi
CG Artist :
Connie Ho
Producer :
Justine Pregler
Executive Producer :
Asher Edwards
Music :
Bill Sherman
Talent :
Daveed Diggs
Audio :
Sound Lounge
SDX / Mix :
Steve “Major” Giammaria
EP :
Rob Browning
CD :
Matthew Stevens
Producer :
Maggie Robinson
EP :
Matthew McManus
Production Company :
Sesame Workshop
Sr. Manager Strategic Partnerships :
Mollie Kelley
Sr. Director Content :
Autumn Zitani Stefano
Digital Producer :
Andrew Moriarty
Coordinating Producer :
Mindy Fila
Executive Producer :
Benjamin Lehmann
Content Producer :
Michael Cargill
VP Marketing :
Samantha Kennedy
Puppet Captain :
Matt Vogel
VP Strategic Partnerships Sponsorship and Themed Entertainment :
Jen Ahern
VP of Consumer & Brand Marketing :
Kofi Amoo-Gottfried
Head of Consumer & Brand Marketing :
David Bornoff
Executive Creative Director :
Mariota Essery
Brand Marketing Manager :
Lauren Schrimmer
Senior Manager Consumer Marketing :
Alex Hebels
Managing Partner Client Lead :
Brad Backenstose
Partner Strategy Lead :
Patrick Link
Planning & Operations Lead :
Amy Lee
Manager Video Implementation :
Hector Calix
Managing Partner Data Sciences Lead :
David Rossitter
Project Manager :
Matt Jacobs
Director Audience Sciences :
Benan Tezel
Managing Partner Video Implementation :
Chris Murphy
Associate Director Planning :
Ainsley Burton
Digital Lead :
Ronny Benatar

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