See DoorDash’s Super Bowl spot starring Daveed Diggs and the Sesame Street Muppets
Big Bird, Cookie Monster, Super Grover and others show how it brings items from the neighborhood
Editor's Pick
The Sesame Street classic “People in Your Neighborhood” gets a delivery-themed overhaul in DoorDash’s Super Bowl ad debut, a performance led by Daveed Diggs and filled with some of the children’s show’s well-known characters.
DoorDash used its 60-seconds of air time in the game’s first quarter to showcase restaurant delivery and other items available from a wider variety of merchants.
The spot opens as Big Bird sees Diggs sitting on a stoop enjoying some food that was just delivered. “You can get all sorts of things delivered from the neighborhood,” Diggs tells Big Bird.
Then, they’re off for a walk—including a brief tap dance for Diggs and a shop owner—as the familiar notes of the song progress. Updated lyrics about neighborhood delivery are delivered by Diggs, Cookie Monster and others. And Super Grover, after getting a mango smoothie, acts, well, like Super Grover.
The campaign comes from the Martin Agency and was directed by Michel Gondry.
Diggs was already familiar with Sesame Street, having been on the show in 2017. A video of him singing and adding a rap to “Rubber Duckie” has been viewed more than 6.1 million times on YouTube.
DoorDash plans to donate $1 for every order placed on Feb. 7 and 8, up to $1 million, to Sesame Workshop, the nonprofit organization behind Sesame Street.
“As a nonprofit, we appreciate that this partnership and philanthropic support will elevate and advance our mission to help kids everywhere grow smarter, stronger, and kinder,” Sesame Workshop Chief Marketing Officer Samantha Maltin said in a statement. “Community is at the heart of all we do, and we are grateful to DoorDash for helping us further our work when children and families need us most.”
Credits
- Date
- Feb 08, 2021
- Client :
- DoorDash
- Agency :
- The Martin Agency
- Chief Creative Officer :
- Danny Robinson
- EVP / Executive Creative Director :
- Jerry Hoak
- Creative Director :
- Jonathan Richman
- VP / Creative Director :
- Steve Sage
- ACD / Writer :
- Deric Nance
- Copywriter :
- Jayne Goodall
- Art Director :
- Kelsey Whipple
- EVP / Head of Integrated Production :
- Tasha Dean
- Executive Producer :
- Tricia Hoover
- Senior Producer :
- Ann Parker
- Digital Producer :
- Chris Gsell
- Junior Producer :
- Rachel Bensinger
- SVP / Director of Business, Legal and Financial Affairs :
- Dusty Slowik
- Financial Manager :
- Elizabeth Moore
- SVP / Group Account Director :
- Jordan Muse
- Account Director :
- Katie White
- Account Supervisor :
- Lea Chastine
- Account Executive :
- Robert Clark
- Group Project Manager :
- Sagar Shah
- Project Manager :
- Lindsay Marshall
- SVP / Managing Director, Cultural Impact Lab :
- Jaclyn Ruelle
- SVP / Head of Communications and Engagement Strategy :
- Greg Fischer
- Senior Communications Manager, Cultural Impact Lab :
- Matt Kesler
- Senior Strategist :
- Luke Divita
- Strategist :
- Blake Smoral
- Production Company :
- Partizan
- Director :
- Michel Gondry
- Managing Director/Executive Producer :
- Lisa Tauscher
- Head of Production :
- Kelly Martin
- Producer :
- Raffi Adlan
- Senior Production Supervisor :
- Debo DeBartolo
- Production Supervisor :
- Matty Rich
- Director of Photography :
- Darren Lew
- 1st AD :
- Gabe Blom
- Production Designer :
- Maxwell Orgell
- Art Director :
- Alex Fagin
- Key Costumer :
- Karen Baird
- Editorial :
- Final Cut
- Editor :
- Jeff Buchanan
- Editor :
- Dillon Stoneburner
- Assistant Editor :
- Evan Bluestein
- Producer :
- Jamie Nagler
- Head of Production :
- vAna Orrach
- Executive Producer :
- Suzy Ramirez
- Post :
- Jamm VFX
- Colorist :
- Adam Scott
- Color Assist :
- Carver Moore
- VFX Supervisor/ Lead Compositor :
- Glyn Tebbutt
- Shoot Supervisor :
- Eric Pascarelli
- Flame Artist :
- Brian Hajek
- Flame Artist :
- Graziella Gandolfi
- CG Artist :
- Connie Ho
- Producer :
- Justine Pregler
- Executive Producer :
- Asher Edwards
- Music :
- Bill Sherman
- Talent :
- Daveed Diggs
- Audio :
- Sound Lounge
- SDX / Mix :
- Steve “Major” Giammaria
- EP :
- Rob Browning
- MGFX :
- Carbon
- CD :
- Matthew Stevens
- Producer :
- Maggie Robinson
- EP :
- Matthew McManus
- Production Company :
- Sesame Workshop
- Sr. Manager Strategic Partnerships :
- Mollie Kelley
- Sr. Director Content :
- Autumn Zitani Stefano
- Digital Producer :
- Andrew Moriarty
- Coordinating Producer :
- Mindy Fila
- Executive Producer :
- Benjamin Lehmann
- Content Producer :
- Michael Cargill
- VP Marketing :
- Samantha Kennedy
- Puppet Captain :
- Matt Vogel
- VP Strategic Partnerships Sponsorship and Themed Entertainment :
- Jen Ahern
- VP of Consumer & Brand Marketing :
- Kofi Amoo-Gottfried
- Head of Consumer & Brand Marketing :
- David Bornoff
- Executive Creative Director :
- Mariota Essery
- Brand Marketing Manager :
- Lauren Schrimmer
- Senior Manager Consumer Marketing :
- Alex Hebels
- Managing Partner Client Lead :
- Brad Backenstose
- Partner Strategy Lead :
- Patrick Link
- Planning & Operations Lead :
- Amy Lee
- Manager Video Implementation :
- Hector Calix
- Managing Partner Data Sciences Lead :
- David Rossitter
- Project Manager :
- Matt Jacobs
- Director Audience Sciences :
- Benan Tezel
- Managing Partner Video Implementation :
- Chris Murphy
- Associate Director Planning :
- Ainsley Burton
- Digital Lead :
- Ronny Benatar
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