Agency TBWA/Paris continues to come with some stunning design-led campaigns for McDonald's; its previous artworks for the brand have included triptychs of empty fast food boxes and fries packs turned into road signage.

The latest campaign, promoting McDelivery, beautifully integrates menu items into doorways and entrances. The garage door of a suburban house in the middle of the day reveals a Big Mac, while French Fries appear in the doorway of an urban apartment building by night. Meanwhile the Sundae is integrated into the traditional door of a Haussmann-style building, shot at dusk.

The three visuals were photographed by Aurélien Chauvaud; the doors were made in 3D and the design plays with different textures for a striking effect. The three different doorways are designed to show the flexibility of McDelivery, both in delivering at different times of day and to different urban or suburban areas.

The campaign is running in print, outdoor and social and digital platforms.