Doorways reveal menu items in this gorgeous McDonald's campaign

Campaign by TBWA/Paris promotes the flexibility of McDelivery

Published On
Feb 03, 2023
Front door that looks like McDonald's French fries

Editor's Pick

Agency TBWA/Paris continues to come with some stunning design-led campaigns for McDonald's; its previous artworks for the brand have included triptychs of empty fast food boxes and fries packs turned into road signage.

The latest campaign, promoting McDelivery, beautifully integrates menu items into doorways and entrances. The garage door of a suburban house in the middle of the day reveals a Big Mac, while French Fries appear in the doorway of an urban apartment building by night. Meanwhile the Sundae is integrated into the traditional door of a Haussmann-style building, shot at dusk.

 Front door that looks like McDonalds sundae

 

The three visuals were photographed by Aurélien Chauvaud; the doors were made in 3D and the design plays with different textures for a striking effect. The three different doorways are designed to show the flexibility of McDelivery, both in delivering at different times of day and to different urban or suburban areas.

 

Garage door that looks like McDonalds Big Mac

 

The campaign is running in print, outdoor and social and digital platforms.

 

 

Credits

Date
Feb 03, 2023
Client :
McDonald's-France
Client :
McDonald's
Agency :
TBWA-Paris
Client Manager :
Xavier Royaux
Client Manager :
Anne Lainé
Client Manager :
Stéphanie Poupinneau
Agency Manager :
Lisa Campart
Agency Manager :
Jonathan Serog
Agency Manager :
Julie Montagne
Agency Manager :
Matthieu Charles
Agency Manager :
Louis Mainbourg
Executive Creative Director :
Benjamin Marchal
Executive Creative Director :
Faustin Claverie
Art Director :
Cyrielle Declarey
Art Director :
Pauline Senechault
Art Purchase :
Feriel Simon
Photographer :
Aurelien Chauvaud
3D :
95 Magenta
Producer :
Benoit Freydus
Retouching :
The ABC

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