Nice, detailed print work from MTV and Ogilvy Germany shows a 'Download Bar,' that is nearing completion. But look a little closer and you see that it's actually the masses that are getting closer and closer to wiping out musicians and artists entirely. Copy reads: 'Switch off illegal downloads. Switch on MTV.' The detailing and sculpture-esque art reminds us a bit of the award-winning 'Heaven and Hell' campaign for Samsonite, out of JWT.