Tom Brady Gets an Unusual Hotel Room in Simmons' Mattress Spot

Biscuit's Noam Murro Directs Patriots Star in Campaign for Beautyrest Black

Published On
May 09, 2016

Editor's Pick

in a new campaign for bedding company Simmons promoting its Beautyrest Black mattress, NFL superstar Tom Brady checks into a luxury hotel -- but his journey to his room is somewhat mysterious.

The spot, directed by Biscuit's Noam Murro for KBS, sees Brady guided into a secret elevator and led through corridors reminiscent of "The Shining," as other hotel guests give him weird sidelong glances. Eventually, he's shown into a dark, windowless room which contains only a Beautyrest Black mattress. He won't be needing anything else, see, because as the taglilne says, "sleep is the ultimate luxury."


May 09, 2016
Agency :
KBS-New York
Brand :
Client :
Director :
Noam Murro
Executive Vice President, Marketing :
Jeff Willard
Vice President, Marketing Communications :
Michelle Montgomery
Creative Director Marketing :
Matthew Schachte
Executive Creative Director :
Paul Renner
Executive Creative Director :
Jon Goldberg
Senior Art Director :
Nigel Gross
Senior Copywriter :
Ben Cascella
Head of Production :
Jenny Read
Executive Producer :
Cori Boudin
Director :
Robin Oksenhendler
Executive Content Business Affairs :
Andrea Fagan
President of Business Leadership :
Katie Klumper
Group Account Director :
Douglas Christian
Account Supervisor :
Charles Wright
Executive Director, Brand Strategy :
Sam Chotiner
Production Company :
Biscuit Filmworks
Managing Director :
Shawn Lacy (Biscuit Filmworks)
Executive Producer :
Rick Jarjoura
Line Producer :
Jay Veal
Director, Photography :
Simon Duggan
Editorial Company :
Union Editorial
Editor :
James Haygood
Senior Cutting Assistant :
Joseph Garst
Executive Producer :
Caryn Maclean
Producer :
Lauren Hafner Addison
Finishing and Visual Effects :
Union and MPC
Executive Producer :
Caryn Maclean
Producer :
Lauren Hafner Addison
Producer :
Dorian Douglass
Flame Artist :
Jason Ortenberg
Visual Effects :
Sue Jang
Matte Painter :
Leslie Chung
Matte Painter :
Hieu Phan
Compositor :
Jeff Billon
Music Company :
The Rumor Mill
Composer/Artist/Title :
Original Music
Executive Producer :
Mike Boris
Sound Design :
Steve Rosen
Audio Mix :
Sonic Union
Audio Mixer :
Steven Rosen
Color :
Nice Shoes
Colorist :
Lez Rudge
Co-Chief Creative Officer :
Jonathan Mackler
Co-Chief Creative Officer :
Dan Kelleher

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