Tom Brady Gets an Unusual Hotel Room in Simmons' Mattress Spot
Biscuit's Noam Murro Directs Patriots Star in Campaign for Beautyrest Black
By
Alexandra Jardine
Published On
May 09, 2016
Editor's Pick
in a new campaign for bedding company Simmons promoting its Beautyrest Black mattress, NFL superstar Tom Brady checks into a luxury hotel -- but his journey to his room is somewhat mysterious.
The spot, directed by Biscuit's Noam Murro for KBS, sees Brady guided into a secret elevator and led through corridors reminiscent of "The Shining," as other hotel guests give him weird sidelong glances. Eventually, he's shown into a dark, windowless room which contains only a Beautyrest Black mattress. He won't be needing anything else, see, because as the taglilne says, "sleep is the ultimate luxury."
Credits
- Date
- May 09, 2016
- Agency :
- KBS-New York
- Brand :
- Simmons
- Client :
- Simmons
- Director :
- Noam Murro
- Executive Vice President, Marketing :
- Jeff Willard
- Vice President, Marketing Communications :
- Michelle Montgomery
- Creative Director Marketing :
- Matthew Schachte
- Executive Creative Director :
- Paul Renner
- Executive Creative Director :
- Jon Goldberg
- Senior Art Director :
- Nigel Gross
- Senior Copywriter :
- Ben Cascella
- Head of Production :
- Jenny Read
- Executive Producer :
- Cori Boudin
- Director :
- Robin Oksenhendler
- Executive Content Business Affairs :
- Andrea Fagan
- President of Business Leadership :
- Katie Klumper
- Group Account Director :
- Douglas Christian
- Account Supervisor :
- Charles Wright
- Executive Director, Brand Strategy :
- Sam Chotiner
- Production Company :
- Biscuit Filmworks
- Managing Director :
- Shawn Lacy (Biscuit Filmworks)
- Executive Producer :
- Rick Jarjoura
- Line Producer :
- Jay Veal
- Director, Photography :
- Simon Duggan
- Editorial Company :
- Union Editorial
- Editor :
- James Haygood
- Senior Cutting Assistant :
- Joseph Garst
- Executive Producer :
- Caryn Maclean
- Producer :
- Lauren Hafner Addison
- Finishing and Visual Effects :
- Union and MPC
- Executive Producer :
- Caryn Maclean
- Producer :
- Lauren Hafner Addison
- Producer :
- Dorian Douglass
- Flame Artist :
- Jason Ortenberg
- Visual Effects :
- Sue Jang
- Matte Painter :
- Leslie Chung
- Matte Painter :
- Hieu Phan
- Compositor :
- Jeff Billon
- Music Company :
- The Rumor Mill
- Composer/Artist/Title :
- Original Music
- Executive Producer :
- Mike Boris
- Sound Design :
- Steve Rosen
- Audio Mix :
- Sonic Union
- Audio Mixer :
- Steven Rosen
- Color :
- Nice Shoes
- Colorist :
- Lez Rudge
- Co-Chief Creative Officer :
- Jonathan Mackler
- Co-Chief Creative Officer :
- Dan Kelleher
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Project Type
