Zoom Down a Windy Road in New Infiniti VR Ads

360-Degree Auto Ads on YouTube Give First-Person Access to Concept Cars

Published On
Aug 14, 2015

Editor's Pick

Kicking off 2015 Pebble Beach Automotive Week, Infiniti is showing off its latest concept cars, with two distinct virtual reality experiences: one that simulates driving and another that shows the conceptualizing process of the vehicle.

"The Dream Road" is a combination of live action footage and CGI, offering viewers the pleasure of zooming down winding roads including Italy's Stelvio Pass and Atlantic Ocean Road in Norway in the new Q60 Concept car. The second, "From Pencil to Metal" shows the construction of the QX30 concept car, with a 360-degree view of the sketch, CAD renderings, a clay model and eventually, the finished vehicle. Executive Design Director Alfonso Albaisa narrates the process. The spots were directed by Steve Mapp via production company Tool of North America.

Both pieces launched as YouTube pre-roll ads starting last Saturday, and Infiniti's the first auto brand to leverage the platform since Google launched its 360-degree ads in July. There's also a a Google Cardboard app, called "Infiniti Driver's Seat" and a custom simulator with an Oculus Rift on display at Pebble Beach.


Aug 14, 2015
Brand :
Client :
Agency :
Vice President/Chief Creative Officer :
Ralph Watson
Vice President/Executive Creative Director :
Michael Raso
Creative Director :
Pat Feehery
Senior Copywriter :
Kelly McCormick
Vice President/Group Executive Producer :
Jesse Jones
Vice President, Executive Producer :
Deb Drumm
Junior Integrated Producer :
Becca Manning
Vice President, Group Account Director :
Kate Frazier
Account Director :
Liza DeAngelis
Content Supervisor :
Lauren Wheaten
Production Company :
Tool of North America
Director :
Steve Mapp
Executive Producer :
Oliver Fuselier
Executive Producer :
Chris Neff
Executive Producer :
Dustin Callif
Executive Producer :
Erich Joiner
Producer :
Nadine Brown
Producer :
Chris Kaliszewski
Producer :
Francesca Lentini
Design Director :
Matt Gase
Technology Director :
Patrick Gunderson
Quality Assurance :
Hook QA
Sound Design and Music :
Q Department
Editorial Company :
Plus Productions
Editor :
James Bedford
Visual Effects Company :
Luma Pictures
Creative Director :
Matt Lydecker
CG Supervisor :
Dave White
Effects Supervisor :
Justin Johnson
Editor :
Bill Marmor
Visual Effects Producer :
Jamey Kitchens
Visual Effects Producer :
Michael Perdew
Music and Sound Design :
Q Department
Music and Sound Design :
Mach 1

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