Bai, a sweetened water beverage with only 5 calories and full of antioxidants, engaged [L]earned Media to develop, create and produce highly engaging social media content leading up to their first ever Super Bowl commercial.
[L]earned Media brought the brand's personality to life through creative social media micro-content that spoke the language of the their consumers. Custom animated GIFs and promo graphics coupled with paid media drove high levels of engagement that kept Bai top of mind.
In collaboration with the Zac Brown Band and eBay, we helped create and distribute videos that introduced a contest while giving back to the community via their charity of choice, Camp Southern Ground. Learn more here.