Coke Zero Entices Final Four Fans With a Drinkable Billboard
Beverage Brand Is Giving Out a Whole Lot of Soda for the Final Four
Editor's Pick
Coke is promising hoops fans a whole lot of soda to go with the NCAA Final Four action in Indianapolis -- with the help of a massive drinkable billboard.
A giant Coke bottle and twisty straw form the basis of a massive 26x36 foot display in Indianapolis' White River State Park. It features 4,500 feet of tubing that spell "Taste It" while dispensing Coke Zero to a sampling station below.
White River State Park is the site of Coke Zero's Countdown Concert on Saturday. There, fans of rival Final Four teams will be able to compete in a Coke Zero "drink off" on their smartphones. By blowing into the microphones of their phones, they can race to finish virtual Coke Zero bottles projected on digital screens at the event. Winning teams will get free bottles of Coke Zero.
During the Final Four broadcast on Sunday, Coke will also debut a "drinkable" commercial that drives viewers to use Shazam. In doing so, as the spot shows Coke Zero being poured from a bottle, consumers will see a glass on their phones filling up with the soda. Other elements in the campaign include interactive kiosks and flyers that turn into straws. See more images of the effort here.
Credits
- Date
- Apr 02, 2015
- Brand :
- Coke Zero
- Client :
- Coke Zero
- Agency :
- Ogilvy & Mather
- Chief Creative Officer, East Coast :
- Chris Garbutt
- Chief Creative Officer :
- Corinna Falusi
- Creative Director :
- Milton Correa
- Creative Director :
- Jones Krahl
- Creative :
- Andreas Hoff
- Creative :
- Abe Baginsky
- Creative :
- Joo Paz
- Agency President :
- Adam Tucker
- Worldwide Head of Planning :
- Colin Mitchell
- Group Planning Director :
- Kristian Baek
- Senior Planner :
- Ned Sonnenschein
- Executive Director, Digital Production :
- Angela Fung
- Executive Producer :
- Ami Moore
- Executive Director, Technology :
- Jason Wurtzel
- Application Development :
- Joseph Laquinte
- Technical Manager :
- Jordan Saletan
- DevOps :
- Greg Jones
- Quality Assurance :
- Raul Morales
- Executive Producer :
- Patti McConnell
- Producer :
- Jenna Gartland
- Associate Producer :
- Kelly Allen
- Design and Technical Development :
- Bossa
- Associate Creative Director, Social Media :
- Abe Baginsky
- Social Media Art Director :
- Joo Paz
- Social Media Art Director :
- Lia Khayami
- Social Media Copywriter :
- Diana Castillo
- Management Supervisor of Social Media :
- Alex Tutundjian
- Managing Director, Engagement Planning (Social Media) :
- Alvaro Cabrera
- Social Media Engagement Planner :
- Megan Meza
- Group Planning Director, Social Media :
- Kristian Baek
- Vice President, Social Content and Distribution :
- Adam Kornblum
- Director, Social Strategy and Community Engagement :
- Brad Wellen
- Executive Producer of Social Media :
- Patti McConnell
- Social Media Producer :
- Marianne Waldron
- Integrated Production Company :
- Bossa NYC
- Executive Producer of Production :
- Hans Weiss
- Production Creative Director :
- Andrezza Valentin
- Digital Producer :
- Nic Santana
- Creative Technologist :
- Eric Stockmeyer
- Activation Producer :
- Talia Green
- Concept Design :
- Sean McClintock
- Art Director :
- Hakan Isik
- Animator and Compositor :
- Tavet Gillson
- Industrial Designer :
- Bryan Raguskus
- Industrial Designer :
- Regan Chen
- Lead UX Designer :
- Dov Andrews
- Junior UX Designer :
- Patrick Muth
- Lead Developer :
- David Poyner
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