It’s less accurate to call Supreme a skate brand than something like a self-referential branding brand. Sure, lining up for hours for a limited-edition drop or overpaying online resellers might score a skateboard deck, but the red Futura logo is just as likely to appear on random gear, like an inflatable chair or a brick.
This has led to a thriving market for fakes, and the hype has been lampooned by everyone from actual skaters to Hasan Minhaj on Netflix.
Now Droga5 London has joined the chorus of critics (or are they fans? It’s so hard to tell these days) with a series of Christmas cards that are “technically but not legally” Supreme branded. Using an official Supreme ballpoint pen (between $32 and $149 on eBay), 10 different Supreme-ish logos were drawn on regular blank holiday cards.
Like real Supreme merch, they’ve been marked up an unconscionable percentage: prices range from £5 to £50 for a single card. Proceeds benefit Shelter, the U.K. charity working to end homelessness.
Will an initiative like this draw the ire of Supreme on copyright infringement grounds? Maybe, since Supreme did sue “Married to the Mob” in 2013. Of course, Supreme’s logo does bear a close resemblance to work by the artist (and former ad designer) Barbara Kruger.