'Silicon Valley' Actor Thomas Middleditch Drops the Mic for Verizon's Unlimited Data Plan
Assuming a Familiar Stance, Actor Presents a Great Big Something for Mobile Giant
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As part of its new unlimited data plan offering, Verizon will air a spot on Monday night to show competitors that it's back in the game and dropping the mic, literally.
The spot, created by McCann New York, stars actor Thomas Middleditch, known for playing lead character and bumbling-but-confident Pied Piper CEO Richard Hendricks on HBO's "Silicon Valley." In it, he assumes a familiar stance presenting a great big "something."
Here, however, he unveils a large "Unlimited" statue from underneath a red sheet while talking about the merits of Verizon's plan, and each time he appears as if he's finished speaking, he drops his mic.
But that loud noise never happens, so he ends up pulling out another mic, seemingly out of nowhere, to one-up his previous announcement. After three times, he says, "And that is all the microphones that I have," followed by a V.O. proclaiming: "Not just unlimited, Verizon unlimited."
The spot will air on all major networks at 8 p.m. EST, such as CBS, Fox, ABC and NBC. Read more about it on Adage.com.
Credits
- Date
- Feb 13, 2017
- Brand :
- Verizon
- Client :
- Verizon
- Agency :
- McCann-New York
- Co-Chief Creative Officer :
- Sean Bryan
- Co-Chief Creative Officer :
- Tom Murphy
- Chairperson :
- Rob Reilly
- North America Chief Creative Office :
- Eric Silver
- Executive Vice President, Executive Creative Director :
- Shayne Millington
- Executive Vice President, Executive Creative Director :
- Craig Love
- Copywriter :
- Sean Bryan
- Copywriter :
- David Webster
- Art Director :
- Thomas Murphy
- Art Director :
- Daniel Kim
- Chief Production Officer :
- Nathy Aviram
- Executive Producer :
- John McAdorey
- Executive Vice President, Executive Strategy Director :
- David Webster
- Director :
- Bryan Buckley
- Production Company :
- Hungry Man
- Executive Producer :
- Mino Jarjoura
- Producer :
- Matt Lefebvre
- Editor :
- Jay Nelson
- Assistant Editor :
- Kelly Henson
- Producer :
- Annabelle Dunbar
- Executive Producer :
- Lauren Hertzberg
- Visual Effects :
- The Mill
- Executive Creative Director/Visual Effects Supervisor :
- Phil Crowe
- Head of Production :
- Dan Roberts
- Senior Visual Effects Producer :
- Anastasia Von Rahl
- Music :
- Beacon Street Studios
- Composer :
- Andrew Feltenstein
- Composer :
- John Nau
- Executive Producer :
- Adrea Lavezzoli
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